Start Your Airbnb Business in Liverpool

Build an Airbnb business in Liverpool with Houst

Liverpool has one of the strongest event calendars in the country and property costs well below the southern markets, which is why operators can build a portfolio here faster than almost anywhere else in England. Whether you want to co-host, run a franchise or move on from rent to rent, the same things stall most operators: finding owners, pricing well and running guest operations at scale. As a Houst partner you get the training, the software and the owner leads, and you keep a share of every booking you manage.

Operating Partner launching their Airbnb business in Liverpool with Houst's partnership program. Streamlined operations include automated guest messaging, cleaning requests, and payment tracking to support business growth.
Image of Houst property management software dashboard notification for a new clean request in Liverpool for Airbnb business owners.
Operating Partner launching their Airbnb business in Liverpool with Houst's partnership program. Streamlined operations include automated guest messaging, cleaning requests, and payment tracking to support business growth.
Image of Houst property management software dashboard notification for a receipt of new payment in Liverpool for Airbnb business owners.
Operating Partner launching their Airbnb business in Liverpool with Houst's partnership program. Streamlined operations include automated guest messaging, cleaning requests, and payment tracking to support business growth.
Our partnership track-record:

24 homes

Average portfolio after year one

1-2 months

Time to first earnings

50/50

Revenue split on every booking

24 homes

The average amount of properties after 1 year in business.

20%

The average commission on each guest booking

1-2 months

The average time it takes our partners to start earning.

Who can become a partner?

From solo co-hosts to franchise operators, there is a route in whatever stage you are at.

Start co-hosting in Liverpool without owning property

You want to run short lets for other people but do not own property yourself. Co-hosting is the lowest cost way into the Liverpool market and it is how most partners start. We train you on pricing, listings and guest management, then pass you owner leads in your area so your first properties come from us rather than cold outreach.

Already hosting or running rent to rent in Liverpool

You host your own property, or you lease properties from landlords to relet as short stays. Rent to rent works here but you carry the fixed rent whether the unit is occupied or not, and you take on landlord obligations to your occupiers including deposits, right to rent checks and safety certificates. Partnering gives you management income on other people's properties without holding the lease, alongside whatever you already run.

Add short let management to your agency

You run a letting or estate agency in Liverpool, or you are close enough to the industry to have seen the demand. Offering short lets properly means new pricing, new compliance and a different guest operation to assured shorthold tenancies. We supply the platform, the training and the brand so you can run it under a system that already operates across 27 cities.

Run an Airbnb franchise in Liverpool

You want a business across Liverpool and the wider city region rather than a handful of units. Most franchise opportunities come with a territory, a brand and little else, so you carry the cost of building the operation yourself. We give you the operating model, the technology and the owner pipeline, so you are running a short let franchise on a system that already works rather than starting from zero.

Airbnb business in Liverpool: Illustration of upcoming booking notifications and Airbnb revenue on Houst's partner platform interface, demonstrating streamlined short-let property management.
Airbnb business in Liverpool: Illustration of upcoming booking notifications and Airbnb revenue on Houst's partner platform interface, demonstrating streamlined short-let property management.
A dashboard screenshot image of an Airbnb business in Liverpool showcasing upcoming booking details, including check-in dates, booking revenue, and guest profiles to optimize short-let property management and running an Airbnb business in Liverpool.

Who finds the properties

This is the question every applicant asks. Houst already generates owner enquiries in Liverpool through search, referrals and paid channels, and those leads go to the partner covering that area. You are not starting with an empty pipeline. You will still win properties locally, through agents, developers and word of mouth, but the first ones normally come from us.

Why Liverpool works for short let operators

Demand here is event led. Match weekends at Anfield and Goodison, the arena calendar, cruise arrivals and a steady city break market keep occupancy moving through the year, and the biggest fixtures and concerts lift rates well above the annual average. Group properties do particularly well, because much of the demand arrives in fours and sixes rather than pairs.

Supply is fragmented. Most listings across the Waterfront, the Ropewalks, the Baltic Triangle and the Georgian Quarter are run by individual owners or very small managers, so there is room for a franchise operator or co-host running professional pricing and guest service.

The regulatory position is light. Liverpool has no licensing scheme and no night cap, so the practical constraints are leasehold terms, mortgage conditions and planning where a whole property runs full time as visitor accommodation. HMO licensing applies if rooms are let individually. We cover all of it with partners during training.

Airbnb business in Liverpool: Get started with Houst's property management platform to supercharge your property business, featuring an intuitive booking calendar for streamlined Airbnb operations.

We only get rewarded when you do well

Total entry cost is £10,000 plus VAT. You pay a £2,500 deposit at signing and a £2,500 set-up fee, then £500 a month across your first ten months. Bookings split 50/50 from day one. Systems, sales, growth, marketing and full guest support are included.

£10,000 + VAT
Total investment
50/50
Revenue split per booking
£2,500
Joining fee upfront
10 months
Payment spread over
Airbnb business in Liverpool: Maximise your profits with Houst's expertise in managing short-let properties, featuring insights into bookings, total properties, activity logs, and upcoming cleans.
Airbnb business in Liverpool: Maximise your profits with Houst's expertise in managing short-let properties, featuring insights into bookings, total properties, activity logs, and upcoming cleans.
Airbnb business in Liverpool: Maximise your profits with Houst's expertise in managing short-let properties, featuring insights into bookings, total properties, activity logs, and upcoming cleans.
Airbnb business in Liverpool: Maximise your profits with Houst's expertise in managing short-let properties, featuring insights into bookings, total properties, activity logs, and upcoming cleans.
Insight into running an Airbnb business in Liverpool with real-time data on total properties and scheduled cleanings, ensuring smooth operations and guest satisfaction.

What a Liverpool property earns

The calculator below uses Houst booking data for Liverpool. A two bedroom property averages £199 a night at 70% occupancy, which is around £50,000 in booking revenue over a year. Change the inputs to see what a portfolio of that size returns to you as a partner.

GET A MORE ACCURATE ESTIMATE

Properties in your portfolio

25 properties Typical year 1

Average daily rate

£199

Occupancy

70%

Annual booking revenue managed

–

Your share, per year

–

Estimates based on current average daily rates and occupancy in your market. Actual earnings vary by property, area and season.

What Houst partners say about the support

Mansoor is a Houst partner in the UK. He describes the technology, training and back office as the thing that lets a small operation take on properties it could not service alone, and says Houst makes partners look like superheroes to the owners they work with.

FAQ

Where in the UK is the most profitable place to buy an Airbnb?
Edinburgh and London produce the highest gross revenue per property, but both carry high acquisition costs and, in Edinburgh's case, a licensing regime. Regional cities usually give a better return on capital. Liverpool is one of them, with entry prices well below the southern markets and demand driven by football, concerts, cruise arrivals and city breaks. For an operator rather than an owner the calculation is different again, because you are earning management income rather than buying property.
Where in the UK is the most profitable place to buy an Airbnb?
Is Airbnb still profitable in the UK?
Yes, but margins are tighter than they were and the work is closer to running a hospitality business than holding an investment. Cleaning, laundry, utilities, insurance and platform fees all sit between gross bookings and what an owner keeps. Location and management quality decide the outcome. This is why many owners hand the property to a manager, and why management is a viable business in its own right rather than a side activity.
Is Airbnb still profitable in the UK?
How much does it cost to start an Airbnb in the UK?
Furnishing and setting up a two bedroom property typically runs to several thousand pounds before the first booking, plus safety certificates, photography and specialist insurance. Taking a property on through rent to rent adds the first month's rent and a deposit. Starting a management business is a different cost base entirely, because you are running other people's properties rather than acquiring your own. Houst partners in the UK invest 10,000 pounds plus VAT, spread across the first ten months.
How much does it cost to start an Airbnb in the UK?
Is rent to rent a good idea?
It works for some operators but the risk sits with you rather than the owner. You owe a fixed rent whether the property earns or not, so voids and unexpected repairs come straight out of your margin. You also take on landlord obligations to your occupiers, and letting rooms individually can trigger HMO licensing. Management is the lower risk route to the same revenue, because you earn a share of bookings without holding the lease.
Is rent to rent a good idea?
What is the most profitable franchise to own in the UK?
There is no single answer, because profitability depends on the sector, the territory and how much of the operation the franchisor actually provides. In short let management the numbers that matter are the initial investment, the ongoing split, whether owner leads come from the franchisor or from you, and how much of the technology and back office is included. A franchise that hands you a brand and a territory but leaves you to build the operation is a very different proposition to one that supplies the system.
What is the most profitable franchise to own in the UK?