Brighton draws around eight million visitors a year, driven by a strong domestic tourism market, the Fringe Festival, Pride and a year-round appeal that few UK coastal cities can match. Typical annual income for a well-run Brighton short-let sits between £30,000 and £32,000. Unlike London, there is no 90-day cap. But England's incoming national registration scheme - with Brighton and Hove among the early pilot councils - the C5 use class, and the planning considerations around whole-home lets in flats all mean the regulatory picture is changing. Choosing a management company that keeps pace with these changes matters.
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1. What to look for in a Brighton Airbnb management company
1.1 Brighton and national compliance knowledge
Brighton and Hove is one of the pilot councils for England's national short-term let registration scheme, with voluntary registration from April 2026 and mandatory rollout expected in autumn 2026. Any management company you consider should be preparing to handle registration on your behalf. The incoming C5 use class will also formalise the planning status of non-primary-home lets - a company that understands what this means for your specific property is worth more than one that does not.
1.2 Fee transparency
Brighton management fees range from 7% to 20% of booking revenue - a wider spread than most UK cities. Some operators publish their rates upfront; others require a quote. Given this range, asking for a full written fee schedule before signing is essential. Even a 3-4% difference on a property earning £2,500 per month is over £1,000 per year.
1.3 Festival and event pricing
Brighton Fringe and Brighton Pride both drive significant demand spikes. A management company that understands the Brighton event calendar - when to open availability, how far ahead to price, and how to avoid leaving peak nights underpriced - will generate materially more income than one applying flat pricing year-round. Ask specifically about their event-period strategy.
1.4 Multi-platform distribution
Strong operators list across Airbnb, Booking.com and Vrbo. Brighton also has a strong domestic weekend break market which some operators supplement with direct booking capability. Broader distribution keeps occupancy steadier through shoulder periods.
1.5 Owner dashboard and reporting
Live visibility into bookings, earnings and occupancy is the baseline. Monthly reporting on income and occupancy rate should be included as standard.
1.6 Local reviews and presence
Check Trustpilot and Google reviews specifically for Brighton properties. Brighton Air and My Getaways are Brighton/Sussex-only operators - useful if local presence and owner-retained profile matter to you. Confirm that whoever manages your property day to day is based locally, not remotely.
2. The main Brighton Airbnb management companies
2.1 Houst
Houst is the UK's largest short-let management company, operating across Brighton, London, Manchester and more than 20 cities globally. Fees start at 14% for full management with no lock-in contracts. Their platform covers dynamic pricing, 24/7 guest communication, professional photography, and multi-channel distribution across Airbnb, Booking.com and Vrbo. Owners get a live dashboard with real-time earnings and booking data. See the Brighton Airbnb management page for full details.
2.2 Pass the Keys
Pass the Keys operates via a national franchise model with a dedicated Brighton team. They are known for event-aware pricing tuned to Brighton Fringe, Pride and other local demand spikes, and are consistently among the highest-rated UK management companies on Trustpilot and Google. Fees are quote-based. A strong option for owners who prioritise event-period performance and guest experience ratings.
2.3 HelloGuest
HelloGuest is a Brighton-based local operator advertising a 12% management fee - one of the lowest published rates in the city. They cover Brighton and wider Sussex with strong local reviews and a straightforward full-service model. Worth considering for owners who want a locally rooted company with published pricing and a competitive rate.
2.4 My Getaways
My Getaways is a Sussex specialist operating since 2015, covering Brighton, Hove, Worthing and Eastbourne. They hold Gold Standard accreditation from Quality in Tourism and have won Sussex Business Awards. They claim nightly rates 15% above the Brighton market average and occupancy 25% above average. Fees are quote-based. The strongest dedicated Sussex specialist on this list - worth requesting a quote if local market expertise and proven above-average performance matter to you.
2.5 Brighton Air
Brighton Air is a Brighton-only operator with a distinctive model: they manage your listing under your own name, meaning your Superhost status and accumulated guest reviews stay with you if you ever leave. Their fee is 7-8% of booking revenue - approximately one-third of the typical full-service rate. The trade-off is a leaner service than full-management operators. Worth considering for experienced hosts who want to retain their listing profile and Superhost status while outsourcing the day-to-day operational load at minimal cost.
3. Brighton-specific compliance
3.1 National registration scheme
Brighton and Hove is one of the pilot councils for England's national short-term let registration scheme. Voluntary registration is available from April 2026, with mandatory enforcement expected in autumn 2026 - though the final timeline may extend into early 2027. Hosts will need to register each property, meet safety requirements and display a registration number on all listings. A good management company will handle registration on your behalf and should already be preparing for the pilot.
3.2 C5 use class
The government has confirmed a new C5 planning use class for short-term lets that are not used as a sole or main home. Existing lets will be automatically reclassified into C5 without needing a planning application. New operators using entire homes as investment lets may need to confirm their permitted development rights, particularly if Brighton and Hove Council applies an Article 4 direction to restrict C3-to-C5 change of use in specific areas.
3.3 Planning and leasehold
There is no blanket planning requirement for short-term lets in Brighton. However, high-intensity whole-home lets - particularly flats - can constitute a material change of use from C3 residential to visitor accommodation. If your property is leasehold, check your headlease before listing - many flat leases prohibit short-term subletting. Your management company should flag this at onboarding.
3.4 The 140/70 business rates threshold
If your Brighton property is available to let for 140 or more days and is actually let for 70 or more days in the year, it moves from Council Tax to business rates. This can be beneficial if you qualify for Small Business Rate Relief, which can reduce the annual bill to zero. Your management company should track your availability and let days.
3.5 Fire safety
Brighton hosts must carry out a fire risk assessment, fit interlinked smoke alarms on every storey, and install CO alarms where a fixed combustion appliance is present. Non-compliance can result in fines of up to £5,000 per notice.
For a full breakdown of Brighton's rules, see the Brighton Airbnb planning, C5 and safety guide.
4. How fees compare in Brighton
Brighton has the widest fee range of any UK short-let market - from Brighton Air's 7-8% to full-service operators at up to 20%. The right fee depends on how much service you need. See the Airbnb management fees guide for a full breakdown of what different fee levels typically include.
What is typically included at full-service rates (14-20%):
- Listing creation and optimisation across platforms
- Professional photography
- Dynamic pricing and event calendar management
- Guest communication and vetting
- Check-in and check-out coordination
- Cleaning coordination between stays
- Owner portal with live booking and earnings data
- National register handling (from autumn 2026)
What is often charged separately:
- Linen supply and laundry
- Deep cleaning between longer stays
- Maintenance call-outs above a set threshold
- Key cutting or lockbox installation
- Welcome packs or restocking supplies
Watch-outs specific to Brighton:
- Whether national registration handling is included or an add-on
- Leasehold compliance - confirm the company checks headlease before listing
- Event-period pricing capability - not all operators have a Brighton-specific event strategy
- Whether Brighton Air's lean model gives you enough cover for maintenance and guest issues
- Minimum monthly fees that apply regardless of occupancy
Always ask for the full fee schedule in writing before signing.
5. How to choose
Brighton's range of operators is broader than most UK cities, which makes the decision more nuanced.
If keeping fees low is the priority and you are an experienced host comfortable managing some issues yourself, Brighton Air's 7-8% model is genuinely different from anything else in the market - and the owner-retained Superhost profile is a meaningful advantage if you ever stop using them.
If you want a full-service local specialist with proven above-average performance data, My Getaways' Sussex focus and award track record make them worth requesting a quote.
If you want event-aware pricing specifically tuned to Brighton Fringe and Pride, Pass the Keys and Houst both have Brighton-specific strategies for peak demand periods.
If you want the lowest published rate from a full-service local operator, HelloGuest's 12% is competitive and their Brighton reviews are strong.
Questions to ask any provider before signing:
- Are you prepared for Brighton and Hove's national register pilot, and will you handle registration?
- Do you check leasehold headlease conditions before onboarding?
- What is your event-period pricing strategy for Brighton Fringe and Pride?
- What is your current average occupancy for Brighton properties?
- What is your notice period and are there exit fees?
- Who specifically manages my property day to day?
For further context, see what does Airbnb management include and is Airbnb management worth it.
6. FAQ
What is the best Airbnb management company in Brighton?
It depends on your property and priorities. Houst and Pass the Keys offer strong full-service management with event-aware pricing. My Getaways is the strongest Sussex specialist with proven above-market performance. HelloGuest is the most competitive local full-service option at 12%. Brighton Air is unique for its owner-retained Superhost model at 7-8%. Get quotes from two or three, compare what is included, and check Brighton-specific reviews.
How much do Brighton Airbnb managers charge?
Brighton has the widest fee range in the UK - from Brighton Air's 7-8% to full-service operators at 14-20%. HelloGuest publishes 12%. Houst starts at 14%. Pass the Keys and My Getaways are quote-based. Always confirm what is included at each rate, particularly event-period pricing support and national register handling.
Does the 90-day rule apply in Brighton?
No. London's 90-night cap does not apply in Brighton. There is no citywide night limit. England's national registration scheme - with Brighton and Hove as an early pilot - is the main regulatory development to watch in 2026.
Do I need to register my Brighton property?
Brighton and Hove is a pilot council for England's national STL registration scheme. Voluntary registration is available from April 2026, with mandatory enforcement expected from autumn 2026. Your management company should be ready to handle this - confirm it is part of their service before signing.
Is Airbnb management worth it in Brighton?
For most Brighton properties, yes. Event-aware pricing for Fringe and Pride alone can generate significantly more than flat-rate self-management. Multi-platform distribution steadies occupancy across shoulder periods. And national register compliance is becoming non-optional. The management fee is typically offset by better income and less admin - particularly for owners not based in Brighton.
This guide reflects publicly available information as of May 2026. Fee structures and service inclusions change - always confirm directly with any management company before signing. This is not legal or financial advice.
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Join Houst’s Airbnb Business Partnership Program to start, manage, and grow your short-term rental business. With expert marketing, automation tools, and dynamic pricing strategies, we help you maximise earnings and scale faster.

⭐ Rated 4.8/5 by 2,500+ Hosts




