Average Airbnb income in Liverpool

Based on current Houst performance data, a professionally managed two-bedroom property in Liverpool earns approximately £5,047 per month at 70% annual occupancy.

At that occupancy and income level:

• Estimated annual gross income: approximately £60,564
• ADR (average daily rate): approximately £240 per night
• Liverpool’s ADR reflects strong demand driven by cultural tourism, major sporting events and a consistent corporate market
• Beatles tourism, Premier League fixtures and major concerts create sharp demand spikes throughout the year

These figures reflect a professionally managed listing across all booking platforms with optimised pricing. Self-managed properties or single-platform listings typically achieve lower occupancy and ADR.

For a personalised income estimate based on your specific property and area, see the Houst Liverpool Airbnb management page.

Income by area in Liverpool

Liverpool income varies by neighbourhood. The waterfront and city centre consistently outperform outlying areas, driven by proximity to the main visitor attractions and venues.

City Centre and Waterfront. Liverpool’s strongest short-let area. The Royal Liver Building, Albert Dock, Tate Liverpool and the Museum of Liverpool draw significant visitor numbers year-round. Properties with waterfront or city centre locations benefit from both leisure and corporate demand and command the highest ADR in the portfolio.

Baltic Triangle. Liverpool’s creative and tech quarter, south of the city centre. Growing appeal with younger independent travellers and event attendees. Strong weekend demand driven by the area’s bars, restaurants and music venues.

Georgian Quarter. Liverpool’s UNESCO-listed Georgian residential area. Elegant period properties popular with cultural visitors, academics and professionals. Strong ADR for well-presented period apartments.

Ropewalks. Liverpool’s nightlife and independent culture district. Consistent demand from concert and event attendees, hen and stag parties, and weekend leisure visitors. High weekend occupancy with strong event-driven peaks.

Liverpool ONE vicinity. Properties close to the main retail and leisure development in the city centre benefit from consistent footfall and good transport connections, making them accessible to the full range of Liverpool’s visitor types.

What drives Liverpool Airbnb income

Beatles tourism. Liverpool is the birthplace of The Beatles and draws significant international visitors specifically for Beatles-related tourism — the Cavern Club, Mathew Street, the Beatles Story museum and the childhood homes of John Lennon and Paul McCartney. This international cultural tourism demand is year-round and has no equivalent in any other UK city outside London.

Premier League football. Liverpool FC and Everton FC (moving to a new stadium at Bramley Moore Dock) generate significant match-day demand throughout the football season (August to May). Champions League and European fixtures in particular create very high demand spikes with premium ADR. Properties within reasonable distance of Anfield and the city centre benefit most from match-day demand.

Major events and concerts. Liverpool’s M&S Bank Arena is one of the UK’s largest indoor venues. Major concerts, awards ceremonies and events drive sharp occupancy spikes throughout the year. The Royal Liverpool Philharmonic, ECHO Arena events and outdoor festivals (including Sound City and Liverpool International Music Festival) add further demand across the calendar.

Corporate demand. Liverpool’s growing professional services, financial and digital economy generates consistent weekday corporate demand. Liverpool Science Park and the Knowledge Quarter anchor a growing tech and biomedical cluster. Properties positioned for business travellers — workspace, broadband, proximity to the business district — capture this segment reliably mid-week.

Regulation. Liverpool does not have a mandatory night cap. England is consulting on a short-term let register and new planning use class, though no cap applies outside London. See the Liverpool short-term rental regulation guide for the current framework.

Costs and what you actually keep

Gross income is only part of the picture. Here is what typically reduces it before calculating net income:

Platform fees. Airbnb charges hosts approximately 3% of the booking value. Booking.com and Vrbo are broadly similar.

Management fees. Houst charges 14% of nightly income in Liverpool. If self-managing, account for the time cost of guest communication, check-in, pricing and platform management.

Cleaning. Professional cleaning between each guest stay. At 70% annual occupancy on a two-bedroom, expect 2-3 cleaning sessions per week during peak periods.

Maintenance and consumables. Short-let use accelerates wear on furnishings and appliances. Budget approximately 5-8% of gross income annually.

Insurance. Standard short-let insurance for a Liverpool property typically runs £800-1,500 per year. Ensure your policy explicitly covers short-term rental activity.

Safety certifications. Gas safety (annual), EICR (5-yearly), smoke and CO alarms. A professional management company handles these as part of their compliance process.

Net income estimate (two-bedroom at £5,047/month gross):

• After platform fees (3%): approximately £4,896
• After management (14%): approximately £4,208
• After cleaning, maintenance and insurance: approximately £3,550-3,800/month net

This puts estimated net annual income at approximately £42,600-45,600 for a well-managed two-bedroom property at Houst average occupancy.

How to maximise your Liverpool Airbnb income

Price for match days and European nights. Liverpool FC Champions League and Europa League fixtures drive some of the highest short-let demand spikes in the UK. European match nights — typically midweek — create demand that is easy to miss with static or infrequently updated pricing. A management company using real-time dynamic pricing captures the full premium on these dates automatically.

Capture Beatles tourism year-round. International Beatles tourists visit every month of the year. Listings that highlight walking distance to Mathew Street, the Cavern Club or the Beatles Story museum attract this high-value international segment. Include this proximity in your listing description and title tags.

Position for the concert and event calendar. Liverpool’s M&S Bank Arena and outdoor festival calendar create regular high-demand nights throughout the year. A management company monitoring the local events calendar will adjust pricing in advance of these dates, capturing premium rates before demand is reflected in competitor pricing.

List across international platforms. Liverpool’s US, German, Irish and wider international visitor mix books through Booking.com and Vrbo as well as Airbnb. Multi-platform distribution is important for capturing the full international demand base, particularly from Beatles tourists.

Check the England STL register position. England is consulting on new short-term let planning requirements. Verify the current framework before listing a whole property. See the Liverpool short-term rental regulation guide.