Start by searching Airbnb for comparable properties within a 10-minute walk of yours and note their nightly rates and occupancy levels. Set your opening rate competitively to attract early reviews. Once live, use a dynamic pricing tool such as PriceLabs, Beyond Pricing or Wheelhouse to adjust rates automatically based on seasonality, local events and real-time demand. Properties using dynamic pricing consistently outperform those on static rates. Review your pricing strategy at least monthly and adjust your base rate upward as your review score improves.