Kemptown is Brighton's LGBTQ+ quarter and one of its most characterful neighbourhoods, packed with independent restaurants, vintage shops and bars clustered around St James's Street and the seafront. It is the epicentre of Brighton Pride, the UK's largest Pride festival, which drives the highest nightly rates of the year across the entire city. Beyond Pride weekend, Kemptown's village atmosphere and seafront proximity attract a loyal guest base of repeat visitors, delivering strong occupancy through the summer and across key event weekends.