Salford Quays is anchored by the MediaCityUK corporate campus, generating reliable midweek demand from the BBC, ITV, dock10 and the wider media and tech cluster in Salford. Event-driven bookings around football at Old Trafford and performances at The Lowry and Imperial War Museum North add a strong leisure dimension. Properties close to the tram and waterfront consistently outperform the Manchester average on both ADR and occupancy, supported by a demand profile that is active across every day of the week.