Prahran's southern section of Chapel Street and Commercial Road is one of Melbourne's most distinctive lifestyle and nightlife precincts, with a well-established LGBTQ-friendly neighbourhood identity. Weekend leisure guests and domestic city-break visitors form the core booking profile, drawn by the dining, bar and retail character of the area. The Sunday market and tram and rail connections to South Yarra and the CBD make Prahran a consistent short-let performer year-round.