Pimlico sits between Victoria station and the Thames, built around its white stucco squares, Tate Britain and the shops of Warwick Way. Houst manages short lets across the area, from flats in converted townhouses on Belgrave Road and St George's Drive to mansion blocks near Lupus Street and the river, and handles pricing, guests and cleaning so you earn without the day-to-day work.
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The commission is based on the property type and location
List on Airbnb, Booking.com, Vrbo, Google and more. Listing on several platforms reaches business guests working in Westminster, gallery visitors, couples on short breaks and travellers arriving at Victoria.
Our pricing data puts a two-bedroom, one-bathroom short let in Pimlico at an average of £334 a night with 73% occupancy. That works out at around £88,500 a year before costs. We took four readings across the area, on Warwick Way, Belgrave Road, St George's Drive and Lupus Street, and averaged them. Nightly rates ran from £310 on Lupus Street to £358 on St George's Drive.
Demand peaks in summer and stays steady through the year, helped by business travel into Westminster and visitors arriving at Victoria. December brings a smaller lift. Figures will vary with size, finish and exact location.
The team is professional, responsive, and truly understands what it takes to manage short-term rentals effectively.
I’ve been incredibly lucky with Alex Taylor: professional, friendly, and always helpful. He’s handled everything brilliantly - I’d give him 6 stars if I could.
For the past year, my Houst contact has been incredibly helpful - coordinating repairs, upgrades, and even being on-site when needed. Super reliable and accommodating.
The staff is available 24/7. Messages sent are replied to very quickly. The information about the properties is detailed and clear. Everything goes very smoothly.
The house is well maintained and clean, the dashboard provides up to date and historical information & the guests are taken care of.
I have had a brilliant experience renting my property through Houst. Everyone has been very hands on and contactable which has really put me at ease.
Get a free estimate, book a 15-minute call, then go live. We handle listings, photos, pricing and guest support.
Our performance-based fee from 12% covers cleaning coordination, guest messaging, listing optimisation and smart, event-aware pricing. We handle multi-platform distribution and day-to-day operations to keep calendars full while protecting rates. Short-term rental management made simple.
Before you list, check the short-let rules that apply in Pimlico. It sits in the City of Westminster, where the London-wide 90-night rule applies.
See the full guide: London short-term rental regulation.
Pimlico suits short lets because it is quiet but close to everything. Tate Britain and the river path sit on its southern edge, Warwick Way has cafes and local shops, and the squares give the streets a calm, residential feel. Pimlico station is on the Victoria line, and Victoria station brings mainline trains and the Gatwick Express.
Housing is mostly flats: Victorian stucco townhouses split into apartments around Belgrave Road, St George's Drive and the squares, and mansion and estate blocks towards Lupus Street and the river, which suit couples, business guests and longer stays. We manage across Pimlico and the areas around it, including Belgravia, Westminster, Victoria and Vauxhall. For the wider city, see Airbnb management in London.
Find out what your Pimlico property could earn with Houst.
See how much more hosts can earn with Houst. We provide, on average, 56% more rental income for Airbnb management in Pimlico.
We are the world's largest Airbnb management company specialising in short-term lets.
We were founded in 2015 and are now present in 29 cities around the world, from Bristol to Brisbane.
Whether you’re a seasoned host or just starting out, with Houst you can make the most of every guest stay.
