Heard about OccuMax® pricing?
You can earn up to 30% more with our unique pricing strategy. Developed from managing over 350,000 bookings, it runs entirely within local regulations and has already earned our hosts over £112 Million.
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FIND OUT MOREYou can earn up to 30% more with our unique pricing strategy. Developed from managing over 350,000 bookings, it runs entirely within local regulations and has already earned our hosts over £112 Million.
Soho is one of London’s strongest short-let markets, and a well-run flat here earns around £124,000 a year at an average nightly rate of £465. Houst handles all of it: listings, dynamic pricing, guest messaging, cleaning and check-ins, so you collect the income without the workload. Get a free estimate.
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The commission is based on the property type and location
List on Airbnb, Booking.com, Vrbo and more. Our short-term rental management in Soho reaches nightlife, dining and corporate visitors across central London.
Soho never really slows down. Its nightlife, dining and media industry pull a constant mix of visitors, from weekend crowds to business travellers in for a few nights. That steady demand holds occupancy at around 73% and keeps nightly rates among the higher end of central London. Houst prices to that rhythm, lifting rates around events and peak season and holding occupancy through quieter weeks, so the calendar stays full and the returns stay strong.
The team is professional, responsive, and truly understands what it takes to manage short-term rentals effectively.
I’ve been incredibly lucky with Alex Taylor: professional, friendly, and always helpful. He’s handled everything brilliantly - I’d give him 6 stars if I could.
For the past year, my Houst contact has been incredibly helpful - coordinating repairs, upgrades, and even being on-site when needed. Super reliable and accommodating.
The staff is available 24/7. Messages sent are replied to very quickly. The information about the properties is detailed and clear. Everything goes very smoothly.
The house is well maintained and clean, the dashboard provides up to date and historical information & the guests are taken care of.
I have had a brilliant experience renting my property through Houst. Everyone has been very hands on and contactable which has really put me at ease.
Get a free estimate, book a 15-minute call, then go live. We handle listings, photos, pricing and guest support.
Our performance-based fee from 12% covers cleaning coordination, guest messaging, listing optimisation and smart, event-aware pricing. We handle multi-platform distribution and day-to-day operations to keep calendars full while protecting rates. Short-term rental management made simple.
Before you list, check London’s short-let rules under your local London Borough (and the Greater London 90-night rule). Compliance typically covers permits/planning, building by-laws, safety, and taxes/records.
See the full guide for permits, fees and building restrictions → London short-term rental regulation.
Houst manages short-term rentals across Soho and the surrounding area, from its central streets to neighbouring Covent Garden, Fitzrovia and Mayfair. Each area draws a slightly different guest, and we price and list for each one. As a full short-term rental management service in Soho, we look after listings, guest communication, cleaning and maintenance, so your place performs whether you let part-time or year-round.
Whether it is a flat off Old Compton Street or a modern apartment near Carnaby, Houst manages Soho properties to maximise income and minimise hassle.
Read more: short-term rental guide.
See how much more hosts can earn with Houst. We provide, on average, 56% more rental income for Airbnb management in Soho.
We are the world's largest Airbnb management company specialising in short-term lets. We were founded in 2015 and are now present in 29 cities around the world, from Bristol to Brisbane. Whether you’re a seasoned host or just starting out, with Houst you can make the most of every guest stay.
