The Investor's Guide to Rent to Rent Serviced Accommodation



The Insider @ Houst
Last updated on
February 14, 2024

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The Investor's Guide to Rent to Rent Serviced Accommodation

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Rent to Rent (R2R) Serviced Accommodation is a savvy strategy that's been turning heads in the UK's property market. It's a clever way for investors to dip their toes into the lucrative pond of serviced accommodation without the hefty price tag of buying a property outright. Here's the gist: you lease a property from a landlord under a long-term agreement, say 3 to 5 years, and then rent it out on a short-term basis, much like a hotel or a holiday home. The charm? You promise the landlord a guaranteed rent, turning their property headaches into a hassle-free income, while you aim to pocket the difference by playing your cards right with nightly rates.

This investment avenue has blossomed within the serviced accommodation sector, particularly for those not keen on the burdens of direct property management. Smaller pads, especially those one or two-bed beauties located in prime spots, are gold mines for such arrangements. They're perfect for visitors seeking a cosy corner for their stay, offering a hotel room's convenience but with the warmth of a home.

However, it's not all sunshine and rainbows. The sector has seen its share of ups and downs, with around 2,300 units bowing out for good, seduced by the steadier charms of the private rental market amid the crisis. Yet, the narrative is one of resilience and growth, with the sector poised to expand its arsenal to over 27,000 units by the end of 2022. The growth spurt is particularly noteworthy among the independent operators, who are expected to deliver over 70% of the new stock. And, with London being a hotbed for this expansion, the future looks promising for those ready to ride the R2R wave. So, if you're a professional landlord, property owner, or realtor, diving into the rent-to-rent serviced accommodation might just be the venture you've been looking for to boost your portfolio's growth and profitability.

Table of Contents

What is Rent To Serviced Accommodation?

Rent to Rent (R2R) Serviced Accommodation is an innovative property investment strategy catching the eye of savvy landlords and property enthusiasts across the UK. It's a smart twist on traditional property letting that involves an investor leasing a property from a landlord under a long-term agreement, typically 3 to 5 years. This property is then transformed into a short-term rental haven, much like a boutique hotel or a cosy bed and breakfast, aimed at guests seeking temporary lodging. The investor sweetens the deal for landlords by offering a fixed, guaranteed rental income, liberating them from the daily grind of property management.

But here's where it gets interesting! Unlike traditional rentals that cater to long-term residents with their own set of furniture and domestic chores, R2R serviced accommodation is all about providing a premium, hassle-free experience for both the investor and the guests. These properties, ideally situated in prime locations, come fully furnished, offering short-term stays with all the trimmings of home combined with the luxury of hotel-like amenities. Think less about tenants and more about temporary guests seeking the comfort of home with the added sparkle of daily housekeeping, high-speed internet, and sometimes even concierge services.

How does it stand out from the crowd?

Well, for starters, R2R serviced accommodation is not your run-of-the-mill rental. Traditional property rentals often come with longer commitments and involve tenants managing their living space. In contrast, R2R flips the script by offering guests short-term, flexible lodging options where everything is taken care of. From plush linens to sparkling clean spaces, it’s all about delivering that Instagram-worthy staycation vibe. This approach not only appeals to guests looking for short stays but also opens up a lucrative revenue stream for investors, often yielding higher returns than standard rentals.

So, whether you're a property mogul or dipping your toes into the property market, exploring the realms of Rent to Rent Serviced Accommodation might just be the playful twist your portfolio needs to flourish in today’s dynamic property landscape.

Navigating the Rent to Rent Serviced Accommodation Maze

Stepping into the world of Rent to Rent (R2R) Serviced Accommodation is like embarking on a treasure hunt. The first step? Map in hand, you're on the lookout for properties that scream potential. But not just any old spot will do. You're after those hidden gems nestled in locations that promise a steady stream of guests, whether they're city slickers or countryside enthusiasts.

The Quest Begins: Securing the Treasure

The adventure kicks off with pinpointing the perfect abode. This could mean cosying up to landlords or teaming up with a savvy property sourcing agent who knows the lay of the land. Once you've set your sights on a property, it's time for some serious negotiation. The aim? To secure a deal that's as sweet for the property owner as it is lucrative for you. It's a bit like matchmaking – you're looking for that perfect partnership where everyone comes out a winner.

Plotting the Course: Key Considerations

Now, don't go signing on the dotted line without weighing up a few crucial factors:

  • Flexibility is Your Friend: The beauty of R2R lies in your ability to pick and choose properties that align with your vision. Want a city-centre apartment or a countryside retreat? The choice is yours.
  • Diversify or Bust: Don't put all your eggs in one basket. Spread your wings and invest in a variety of properties to mitigate risks and maximise returns.
  • Negotiation Nuances: Convincing a property owner to jump on board requires a blend of charm and shrewd negotiation skills. You'll need to hash out the nitty-gritty details, from lease lengths to maintenance matters, ensuring the deal benefits both parties.

Embarking on the R2R serviced accommodation journey isn't just about finding a place to rent out. It's about creating opportunities, forging partnerships, and, let's be honest, a little bit of wheeling and dealing. So, strap in and prepare for an adventure that could very well lead to your next big investment success story.

Deciphering the Legal Labyrinth of Rent to Rent Serviced Accommodation

Venturing into the realm of Rent to Rent (R2R) Serviced Accommodation is akin to navigating through a dense legal jungle. Fear not, for with the right map, it's an entirely legal expedition, as long as you stick to the well-trodden paths of regulations.

Legal Compass Points:

  • Legality and Regulations: First off, yes, it's all above board! But, just as any good explorer needs to respect the land, you must honour the UK's legal landscape. This means your property should be more than just a roof over someone's head; it should be a furnished, profit-seeking venture.
  • Calendar Check: Your property needs to don the 'available for let' cap for at least 210 days within a 12-month span, transforming into a holiday haven for a minimum of 105 of those days. Remember, there's a limit on long-term stays, capping at 155 days to ensure the holiday spirit remains intact.
  • Changing Tides: The legal terrain is ever-evolving, with potential changes on the horizon that could require landlords to seek council approval for short-term lets transformation. Plus, business rates are also getting a makeover, so keep your legal compass handy.

Contractual Blueprint:

  • Understanding the Contract: Before diving into the R2R waters, you'll want to get to grips with the contract that binds your serviced accommodation venture. It's the treasure map that guides your investment journey.
  • Contract Varieties: Whether you're looking for a short-term adventure, offering you dibs on the property when it's free, or a long-term voyage, turning your investment into a bustling hotel room, there are contracts tailored to your quest.
  • Negotiation Know-How: Crafting a deal that's as appealing to the property owner as a siren's song, yet still fills your treasure chest, requires negotiation finesse. It's about finding that sweet spot between rent, tenancy length, and who's on the hook for maintenance.

Embarking on the R2R serviced accommodation journey isn't just about signing on the dotted line; it's about charting a course through the legal intricacies and contractual specifics. With the right knowledge and a bit of playful negotiation, you'll be well on your way to claiming your share of the rental realm's riches.

Launching a Rent to Rent Serviced Accommodation

Embarking on setting up a Rent to Rent (R2R) Serviced Accommodation is akin to setting the stage for a captivating play, where every detail contributes to the overall experience. The journey begins with ensuring that your mortgage is compatible with your R2R ambitions. It's crucial to avoid any potential legal complications down the line. Next, delve into your lease agreement to confirm that short-term rentals are permitted, safeguarding against any unforeseen legal issues. Additionally, securing specialist insurance tailored to serviced accommodations is essential, providing you with the necessary coverage to operate with peace of mind.

A pivotal step involves consulting with your local council regarding planning permission. While it's unlikely to be required, confirming this can prevent any legal surprises. Understanding the unique offerings of your area and its main attractions is vital, as it enables you to highlight what makes your property special to prospective guests. Equally important is conducting a thorough analysis of the market and your competition, ensuring that your property stands out in a crowded marketplace.

The allure of your serviced accommodation lies significantly in its design, furnishings, and amenities. The interior design plays a crucial role in attracting and retaining guests, transcending mere aesthetics to create a memorable experience that influences booking decisions. From the moment guests enter, the design sets the tone for their stay, making first impressions count. A stylish and inviting entrance and lobby area can significantly enhance the guest's initial perception of the accommodation.

The choice of colours, textures, and decor contributes to creating a visually pleasing environment that leaves a lasting impression on guests. Comfortable and functional furniture, combined with a thoughtfully planned layout, elevates the guest experience, making your serviced accommodation not just a place to stay but a destination they wish to return to.

In summary, setting up a Rent to Rent Serviced Accommodation involves a blend of legal diligence, market insight, and creative flair. By focusing on the foundational steps, understanding your market, and prioritising design and comfort, you can create a standout offering in the competitive landscape of serviced accommodation.

Mastering the Operations of Rent to Rent Serviced Accommodation

Navigating the operational waters of Rent to Rent Serviced Accommodation is akin to conducting a well-orchestrated symphony, where every note must harmonise to ensure a flawless performance. At the heart of this endeavour lies an unwavering commitment to delivering an exceptional guest experience. This commitment encompasses a spectrum of responsibilities, from ensuring the pristine condition of the property to providing round-the-clock customer service, and even extending to the convenience of additional services such as airport transfers and grocery deliveries.

A pivotal aspect of maintaining the allure of your serviced accommodation lies in the cleanliness and upkeep of the premises. Guests not only expect but deserve immaculate bedding, fresh towels, and a spotlessly clean environment upon each visit. Thus, forging a partnership with a reliable cleaning service is imperative, ensuring that the property always meets, if not exceeds, guest expectations.

When it comes to the nuts and bolts of managing bookings, maintenance, customer service, and reviews, the R2R model offers a distinct advantage. As an operator, you're liberated from the conventional tenant-finding hustle. The operational burden, including tenant management and property listings on platforms like or Airbnb, is adeptly handled by property operators. This arrangement guarantees a fixed income stream, irrespective of occupancy rates, allowing you to reap substantial rental returns—often doubling those of traditional residential investments.

However, the voyage is not without its challenges. Maintenance and repairs represent a significant expenditure for property investors. Anticipating and planning for these expenses is crucial, especially in a model where last-minute bookings are commonplace. The logistical considerations of granting access to guests who book at the eleventh hour, for instance, require forethought and innovative solutions, such as smart lock systems or key safes.

In essence, mastering the operations of Rent to Rent Serviced Accommodation demands a blend of strategic foresight, meticulous attention to detail, and a dedication to guest satisfaction. By prioritising these elements, you set the stage for a thriving venture in the competitive realm of serviced accommodation.

The Economic Engine of Rent to Rent Serviced Accommodation

The financial fabric of Rent to Rent Serviced Accommodation (R2RSA) weaves a promising tapestry for investors keen on tapping into the burgeoning serviced accommodation market in the UK. This innovative model, celebrated for its agility, paves the way for substantial returns with relatively modest initial outlays. By leasing a property under a long-term agreement, furnishing it to meet the discerning tastes of short-term guests, and then subletting it, investors unlock a revenue stream that often surpasses traditional rental yields.

Cost Analysis: The Foundation of Financial Planning

Embarking on an R2RSA venture requires a comprehensive understanding of the associated costs. These encompass the lease or mortgage payments, utility bills, staff wages for managing operations, cleaning and laundry expenses, and maintenance and repair outlays. It's this meticulous financial planning that ensures the venture's viability and sustainability.

Revenue and Profitability: The Rewards of Rigour

The allure of serviced accommodation lies in its elevated rental yield potential. By catering to the short-term rental market, properties under the R2RSA model can command up to 30% higher fees than their long-term rental counterparts. This heightened revenue potential, coupled with a strategic approach to occupancy—targeting a 70% threshold—can yield impressive profits, ranging from £500 to £1000 per unit each month, after accounting for all operational costs.

This model's profitability hinges not just on achieving optimal occupancy rates but also on effective cost management. Investors must diligently track both fixed and variable expenses to ensure that the income not only covers these costs but also generates a healthy surplus.

Navigating the Numbers

The Rent to Rent Serviced Accommodation model stands as a beacon for professional landlords, property owners, and realtors looking to diversify their portfolio and enhance their earnings. By mastering the financial intricacies of R2RSA, from understanding the initial outlays to maximising revenue and profitability, investors can steer their ventures towards success. It's a journey that demands both financial acumen and operational expertise, but for those who navigate it wisely, the rewards are both lucrative and fulfilling.

Overcoming Challenges in Rent to Rent Serviced Accommodation

In the dynamic landscape of Rent to Rent Serviced Accommodation (R2RSA), operators often face a myriad of challenges that can impact the return on investment and operational smoothness. These hurdles range from vacant periods that bleed profits to the high costs of ongoing repairs and maintenance. Moreover, the intricacies of mortgage agreements and lender permissions for short-term lets add another layer of complexity to managing these ventures.

Crafting Solutions: A Blueprint for Success

The path to overcoming these challenges lies in strategic planning and adept management. Here are some key strategies and best practices:

  • Mitigate Vacancy Risks: Ensuring a steady flow of tenants is crucial. Leveraging professional property management services can alleviate the burden of tenant attraction and retention, providing a more consistent occupancy rate.
  • Financial Management: Establishing a fixed rental agreement with property owners offers predictability in cash flow. This arrangement shields you from the vagaries of unexpected maintenance costs and assists in planning for a stable financial future.
  • Maximise Returns: The allure of R2RSA lies in its potential to offer significantly higher returns compared to traditional residential investments. By selecting the right properties and managing them effectively, investors can realise double the returns of standard rental properties.
  • Legal and Contractual Clarity: Understanding the legal and contractual frameworks is paramount. Crafting clear, comprehensive agreements before embarking on R2RSA deals is essential to avoid misunderstandings and legal entanglements down the line. Ensuring all agreements are meticulously drafted to cover all aspects of the operation can safeguard against future disputes.

Facing these challenges head-on with informed strategies not only enhances the viability of rent-to-rent serviced accommodation ventures but also ensures their longevity and profitability. By adopting a proactive approach to tenant management, financial planning, and legal compliance, operators can navigate the complexities of the R2RSA model and unlock its full potential. The journey might be dotted with obstacles, but with the right toolkit, the path to success is well within reach.

The Future of Rent to Rent Serviced Accommodation

In the journey through the realms of Rent to Rent Serviced Accommodation (R2RSA), we've navigated the foundational concepts, operational blueprints, financial landscapes, and strategies to overcome inherent challenges. R2RSA emerges as a compelling strategy for those looking to diversify and enhance their property portfolios, offering a blend of flexibility, higher yields, and strategic control over investments.

As we've explored, R2RSA allows for a unique investment approach, transforming traditional property rental through innovative management and leasing strategies. From securing properties with minimal upfront costs to optimising operational efficiencies and leveraging technology for enhanced guest experiences, R2RSA stands out as a lucrative venture in the property market.

To landlords, property owners, and realtors pondering over-diversification and growth, Rent to Rent Serviced Accommodation offers a promising avenue. With its potential for higher rental yields, reduced vacancy risks, and the opportunity to tap into a growing market demand for short-term accommodation, R2RSA beckons as a venture worth exploring.

The path ahead is ripe with opportunities for growth, innovation, and profitability. By embracing the insights shared, engaging with the right strategies, and adhering to legal and operational best practices, you can unlock the full potential of your property investments. The world of Rent to Rent Serviced Accommodation is not just about navigating challenges but seizing opportunities for a prosperous future in the property sector.

The Insider @ Houst

The Insider @ Houst

The Insider team at Houst is dedicated to providing up-to-date and relevant information on short-term rentals. If you have hosting inquiries, please write to us at For guest inquiries, reach out at We are here to help you navigate the world of short lets and look forward to assisting you with your needs.

The Insider @ Houst

The Insider @ Houst

The Insider team at Houst is dedicated to providing up-to-date and relevant information on short-term rentals. If you have hosting inquiries, please write to us at For guest inquiries, reach out at We are here to help you navigate the world of short lets and look forward to assisting you with your needs.

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