2023 STR Summer Market Update: Trends, Revenue Growth, and Top Destinations



The Insider @ Houst
Last updated on
May 15, 2023

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2023 STR Summer Market Update: Trends, Revenue Growth, and Top Destinations

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As countries in the northern hemisphere transition into their peak seasons, many captivating trends and key performance months emerge, offering a tapestry of experiences for travellers, businesses, and locals alike.

From bustling tourist destinations to thriving economies, this article dives into past trends. It highlights the significant months contributing to the flourishing peak seasons in various countries across the Northern Hemisphere.

So, let’s have a look at the 2023 seasonal/summer market update. 

Table of Contents

Airbnb's Thriving Success

Airbnb, the popular accommodation and experiences marketplace, has been enjoying remarkable success, with substantial revenue growth and increased bookings.

The company's decision to cease COVID-19-related refunds, perks for hosts, and customer-oriented features have significantly contributed to its bottom line.

Moreover, Airbnb's embrace of a remote workplace and disciplined expense management has further bolstered its financial performance.

This article delves into the key highlights of Airbnb's journey: its revenue growth, increased bookings, and newfound profitability. 


In 2019, Airbnb established its foundation as a prominent player in the travel market. With a focus on expanding its listings, the platform reached a significant milestone of 6.6 million total listings, offering diverse accommodation options to travellers worldwide.

This growth set the stage for subsequent successes and positioned Airbnb as a go-to platform for unique and authentic travel experiences. In 2019, according to Statista, Airbnb experienced a phenomenal year, with a staggering 326.9 million "nights and experiences" booked.

This represented a significant milestone for the company, showcasing its popularity among travellers seeking unique accommodations and curated experiences.


The decline of 40.9% in bookings experienced by Airbnb in 2020 underscores the profound impact of the COVID-19 pandemic on the travel industry. The company implemented COVID-19-related refunds, demonstrating a commitment to customer satisfaction and safety.

While the financial results for 2020 were challenging, according to Statista, Airbnb's ability to navigate through adversity laid the groundwork for future growth and recovery.


In 2021, Airbnb embarked on a journey of revival and recovery as travel restrictions eased and consumer confidence began to rebuild. The company experienced a resurgence in the number of nights and experiences bookings, with revenue growing by 24% yearly, reaching $1.9 billion.

The recovery was driven by an uptick in stays and the popularity of Airbnb Experiences, curated tours, and events. The increased demand, longer guest stays, and improved revenue contributed to Airbnb's progress toward profitability. 


In 2022, Airbnb celebrated impressive growth, as the company reported over 393 million booked nights and experiences. Gross nights booked for more than a week, a profitable customer segment, surged by an impressive 40% compared to 2019.

The company also experienced a significant rise in cross-border trips, particularly from the Asia-Pacific region, as travel restrictions were lifted. These favourable factors and the decision to discontinue COVID-19-related refunds contributed to Airbnb's robust financial performance.


With the momentum gained in recent years, you can expect good news in the 2023 seasonal/summer market update. The company's stock witnessed a 5% increase, surpassing Wall Street's revenue forecasts for 2023, ranging between $1.75 billion and $1.82 billion.

Airbnb's growth-oriented features and transparent pricing are expected to enhance its competitive edge further and attract a broader customer base. As the company continues to innovate and adapt to evolving traveller preferences, Airbnb's journey toward sustained profitability and continued success are set to flourish in the years to come.  

STR guest bookings report

Average Summer Nightly Rates on Airbnb

Airbnb offers a range of options to suit different budgets and preferences. According to AirDNA, with an average nightly rate of £240, London provides a bustling urban experience. With an average nightly rate of £195, Edinburgh captivates with its historical charm. Meanwhile, Manchester offers an affordable yet vibrant stay with an average nightly rate of £165.

Whether travellers seek luxury, cultural immersion, or cost-effective accommodations, Airbnb's platform caters to diverse needs and ensures a memorable and personalised experience in these exciting destinations.

Last Year's Revenue Performance of Airbnb

In 2022, Airbnb experienced another remarkable year, setting new records and achieving substantial growth in various financial metrics. Airbnb Q4 2022 and full-year financial results are nothing short of impressive. It revealed a staggering revenue of $8.4 billion, displaying a remarkable 40% year-over-year increase (46% excluding foreign exchange effects). Airbnb has also achieved a significant milestone by posting a net income of $1.9 billion. 

Apart from the impressive revenue and net income figures, Airbnb's operational performance is also noteworthy. Airbnb's operational performance is strong, with an adjusted EBITDA of $2.9 billion and a 49% increase in Free Cash Flow to $3.4 billion compared to the previous year.

The sustained growth in guest demand played a pivotal role in Airbnb's success throughout 2022. With guests increasingly willing to cross borders and return to cities through Airbnb, all regions experienced significant growth. This trend underscores travellers' continued trust and preference for Airbnb's unique accommodation offerings and the platform's ability to adapt to evolving travel patterns.

Top 3 European Tourists Destinations 


High-performing Airbnb property in London managed by Houst, showcasing a stylish living space with modern amenities.
Example listing (one of our London properties)

Its thriving Airbnb market also reflects London's popularity as a top tourist destination. With its diverse accommodation options, Airbnb offers visitors a unique opportunity. From cosy apartments in trendy neighbourhoods like Shoreditch or Notting Hill to elegant townhouses in Kensington, Airbnb listings in London cater to travellers' varied preferences and budgets.

Bar chart illustrating monthly revenue of a successful Airbnb property in London managed by Houst.
It’s yearly revenue performance

According to London Airbnb statistics, the average price for an Airbnb listing in London is £240 per night. As of November 2022, there are 69,351 Airbnb listings in London, with 99% listed as entire homes or private rooms. Westminster has the highest listings (7,763), while Sutton has the least (286). Over half (53%) of London's Airbnbs have a minimum stay of 1 or 2 nights. Since 2020, there has been a 21% drop in Airbnb listings, representing a decline of approximately 17,000 in London. 


Paris, the romantic capital of France, is another hotspot for Airbnb. The city's charm, historical landmarks, and exquisite cuisine make it a dream destination for many. Airbnb listings in Paris offer visitors a chance to experience the city like a local, with options ranging from charming apartments in Montmartre to elegant Haussmannian apartments in the city's heart. 

In Paris, there are currently 10,639 Airbnb listings. The majority (69%) are entire houses, earning up to £69,446 yearly. Professionals manage 19%, while 81% are managed independently. Private rooms account for 13% of listings, and apartments make up 12%. The average occupancy rate is 46%, with an average daily rate of £212. 


Dublin, the lively capital of Ireland, has also seen a surge in Airbnb activity. With its warm hospitality, rich literary heritage, and vibrant pub culture, Dublin offers visitors a unique and authentic experience. Airbnb listings in Dublin range from cosy cottages in the countryside to stylish apartments in the city centre.

There are currently 8,134 Airbnb listings available in Dublin. Nearly half of these listings (46.93%) are entire properties, while 50.32% are private rooms. Shared rooms make up a small percentage (1.8%), and hotel rooms are also available (0.94%). The average price per night in Dublin is  £131. These statistics highlight the diverse range of rental options for hosts in Dublin's Airbnb market. 


Based on the current Airbnb market statistics and trends in popular destinations in the northern hemisphere, we can make an informed forecast for the summer season. With the high demand for Airbnb listings and their flexibility, we can expect a significant increase in bookings and revenue during the summer.

As the preferred choice for many travellers seeking alternative accommodations, Airbnb hosts can anticipate a surge in guests during this peak season. Visit Houst to get all the updates about long-term or short-term rentals all around the world! 

The Insider @ Houst

The Insider @ Houst

The Insider team provides up-to-date and relevant information on short-term rentals to help navigate the world of short lets. If you're interested in publishing your content, please get in touch with us at expert@houst.com.

The Insider @ Houst

The Insider @ Houst

The Insider team provides up-to-date and relevant information on short-term rentals to help navigate the world of short lets. If you're interested in publishing your content, please get in touch with us at expert@houst.com.

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