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5 min read
Updated:
August 27, 2025

Cherish Stays joins Houst to elevate West London short-lets

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Cherish Stays joins Houst to elevate West London short-lets

Last updated:
October 3, 2025

West London’s short-let market rewards operators who sweat the details. That’s exactly why we’re excited to welcome Adnan and Saurabh — co-founders of Cherish Stays Ltd — as Houst Operating Partners for West London.

Over the past three years, the duo has built a landlord-first reputation: meticulous standards, responsive guest care, and a calm, professional approach when it matters most. Now, Cherish Stays is “powered by Houst,” combining their on-the-ground expertise with our platform, pricing engine, and 24/7 operations.

Table of Contents

Who they are


Adnan and Saurabh don’t chase quick wins; they build durable, well-reviewed listings. Their playbook covers the full cycle — onboarding, setup, dynamic pricing, pro photography, housekeeping, maintenance, and fast guest comms—so owners get consistent performance without the day-to-day load.

“We don’t just manage properties — we elevate them. Every decision is about care, consistency, and long-term return.” — Cherish Stays Ltd

Where they operate

Cherish Stays covers West London and nearby commuter towns. That includes:

Ealing & Hillingdon

  • Southall, Norwood Green
  • Hayes, Harlington, Yeading
  • West Drayton, Harmondsworth, Sipson
  • Uxbridge, Cowley, Ickenham, Hillingdon
  • Harefield, Denham, Denham Green
  • Ruislip (incl. Ruislip Manor), Eastcote
  • Greenford, Northolt
  • Ealing, Hanwell, West Ealing
  • Acton

Richmond, Hounslow & the TW corridor

  • Twickenham, Strawberry Hill, St Margarets
  • Whitton
  • Teddington, Hampton, Hampton Hill, Hampton Wick
  • Richmond, Kew
  • Isleworth, Osterley
  • Hounslow, Hounslow West, Heston, Cranford
  • Brentford
  • Feltham, Hatton
  • Heathrow Airport & perimeter villages
  • Sunbury-on-Thames, Ashford (Middx), Shepperton
  • Staines-upon-Thames, Laleham
  • Egham, Englefield Green

Harrow, Wembley & North-West London

  • Harrow (Harrow on the Hill, Harrow Weald, North Harrow, West Harrow)
  • Rayners Lane, Pinner, Northwood
  • Stanmore
  • Edgware
  • Wembley, Preston, Sudbury
  • Kenton
  • Queensbury

Camden/Brent/Barnet (NW belt)

  • Camden Town, Regent’s Park (outer)
  • Belsize Park, Hampstead
  • West Hampstead, Kilburn
  • Cricklewood, Dollis Hill, Neasden
  • Willesden, Harlesden, Kensal Rise
  • Golders Green, Temple Fortune
  • Hendon, Colindale, The Hyde, Brent Cross

Barnet (N belt)

  • East Finchley
  • Finchley Central
  • North Finchley

Watford & Hertfordshire (WD/AL)

  • Watford (Town Centre, North Watford, West Watford, Leavesden, Garston)
  • Bushey, Bushey Heath
  • Rickmansworth, Chorleywood, Maple Cross
  • Borehamwood, Elstree
  • St Albans (City Centre, Fleetville, Marshalswick, Sopwell, Townsend)
  • Harpenden, Redbourn, Wheathampstead

Luton & South Bedfordshire (LU)

  • Luton (Town Centre, Leagrave, Lewsey, Stopsley, Wigmore)
  • Dunstable, Houghton Regis
  • Leighton Buzzard, Linslade

Slough, Windsor & South Bucks (SL)

  • Iver, Richings Park
  • Slough (Central, Cippenham, Salt Hill, Wexham)
  • Langley, Colnbrook
  • Windsor, Eton
  • Maidenhead, Cookham
  • Marlow
  • Gerrards Cross

Chilterns & High Wycombe area (HP)

  • Amersham, Chesham
  • Chalfont St Giles
  • Beaconsfield
  • Loudwater, Wooburn Green
  • High Wycombe (Town Centre, Downley, Hazlemere, Tylers Green, Flackwell Heath, Booker)
  • Hemel Hempstead (Boxmoor, Apsley, Adeyfield)

Service standard


Owners get a single, consistent service built on clear reporting, transparent communication, and careful asset stewardship — paired with flexible distribution and responsive guest support.

Why this partnership works

  • Meticulous local ops — Repairs, cleans, and guest care handled with precision.
  • Data-driven pricing — Market-sensitive strategies that balance occupancy and ADR through seasonality.
  • Landlord-first decisions — Asset care as a principle — not an afterthought.
  • Scalable foundation — Built to grow without the “ops wobble” that hurts reviews and revenue.

A note to landlords


If you own property within the coverage area — and you want the returns of short-term rentals without the inbox, key drops, and coordination — speak with Cherish Stays × Houst. You’ll get a measured plan, a transparent forecast, and an operator who treats your property like their own.

FAQs

How does the partnership model work?
Local operators deliver on-the-ground service while running on a proven operational and pricing framework. Owners get a single, consistent experience; partners get scale without rebuilding the stack.

Will my listing show as Cherish Stays or Houst?
Brand presentation varies by channel and use case; you’ll receive a clear plan during onboarding that prioritises trust and consistency for guests and owners.

Which areas are currently open for new properties?
See the area list above (Ealing, Twickenham, Uxbridge, Slough, Gerrards Cross, and more). If you’re near the boundary, reach out — if the fit is right, we’ll find a way.

Can you transition my existing long-let to a short-let model?
Yes. The team can assess suitability, compliance, and setup steps (furnishing, safety, pricing plan) and manage the conversion end-to-end.

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Faraz writes about short-term rental strategy for Houst, focusing on city rules, licensing, taxes, and revenue optimisation. His guides turn official policies and market data into practical steps for hosts and operators.

We hope you enjoy our blog!

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