A Comprehensive Guide to Turning Your Home into a Lucrative Short-Term Rental in London



The Insider @ Houst
Last updated on
June 5, 2023
February 6, 2024

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A Comprehensive Guide to Turning Your Home into a Lucrative Short-Term Rental in London

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The popularity of short-term rentals London has experienced a significant surge, largely due to the emergence of Airbnb and other holiday let platforms. These convenient platforms empower homeowners by allowing them to swiftly rent out their properties to travellers, even on short notice, for brief stays.

In the past, this method of generating income would have been viewed as risky and inefficient for landlords. However, the landscape has transformed, and property owners can now reap substantial profits by transforming their residences into lucrative short-term rentals in the vibrant city of London.

Embrace the journey of becoming a "first-time landlord" in short-term rentals with our comprehensive guide. So, let’s get started!

Table of Contents

What is Short-term Rental?

A short-term rental is a type of residential tenancy that typically spans a period of fewer than six months. This arrangement encompasses essential amenities such as utilities, internet access, and various household appliances, all included in the rental fee. If you intend to list your property on Airbnb London or similar holiday rental platforms, ensuring it is fully furnished is essential. Providing these amenities enhances your rental space's overall appeal and functionality, attracting potential travellers seeking a comfortable and hassle-free stay.

Who Uses Short-term Rentals?

who uses short term rentals in london

Short-term rentals in the United Kingdom cater to a diverse range of individuals.

For families, the appeal of short-term rentals in a vibrant city like London lies in the opportunity to stay together under one roof instead of being split across separate hotel rooms. Opting for multi-room apartments or homes on platforms like Airbnb is more cost-effective than booking multiple-family suites in hotels. 

Couples and friends, on the other hand, gravitate towards short-term rentals to experience London "like a local" instead of the generic hotel environment. Platforms like Airbnb allow them to glean insider tips and recommendations from their hosts, enabling them to immerse themselves in the local culture. Moreover, cooking meals at home offers a significant cost-saving advantage, allowing them to allocate their budget towards other memorable experiences.

Essential Services and Amenities for Your Short-Term Rental

Essential Services and Amenities for Your Short-Term Rental

When preparing your property for a short-term rental, consider offering several services and amenities to enhance the guest experience. Suppose you choose to list your property on Airbnb. In that case, it is important to be readily available for communication with guests, either through the platform's messaging system or by being accessible for phone calls. Welcoming guests and handing them the keys is also your responsibility as a host.

The key exchange process can be organised through email, utilising a key safe or lockbox, or it can be done in person, depending on your preference and convenience. Also, as an Airbnb host, you must maintain cleanliness standards by personally cleaning the property or arranging professional cleaners.

Here is an essential list of amenities and services to consider providing in your short-term rental:

  • Wi-Fi
  • Iron and Ironing board
  • Hairdryer
  • Microwave
  • Universal charging stations and USB hubs
  • Clean linen
  • Toilet paper
  • Towels.
  • Toaster
  • Kettle
  • Kitchenware
  • Tupperware
  • Bin liners
  • Cleaning products

How to Manage a Short-Term Rental in London

Going Alone

Many hosts choose to handle the process independently when managing a short let. If you're a landlord considering this route, you must know the time commitment to run an Airbnb successfully. Managing your online listing, promptly responding to guest inquiries, and being available 24/7 to address emails and phone calls are vital aspects of the role. Also, as the host, you'll be responsible for promptly arranging repairs when issues arise. Greeting guests upon arrival and coordinating key exchanges at the end of their stay are also part of your responsibilities. Furthermore, managing the cleaning and housekeeping, which can become time-consuming depending on guest turnover, is essential to maintaining a pleasant and welcoming environment for your guests. By recognising the dedication required, you can effectively manage your short let and ensure a positive experience for both you and your guests.

Co-hosting with Family or Friends

An alternative approach to managing rentals London is co-hosting with family or friends. Given the considerable workload, many hosts share responsibilities with trusted individuals. Airbnb facilitates this by allowing hosts to add a co-host to their listing to assist with guest inquiries and communication.

When considering co-hosting, selecting someone fluent in the language commonly spoken by your guests is beneficial. This linguistic proficiency ensures effective and smooth communication, enhancing the guest experience. Trust and reliability are paramount when choosing a co-host. Selecting someone you have a strong bond with and who shares a similar commitment to providing exceptional guest service will contribute to a successful co-hosting arrangement.

Co-Hosting with Short-term Management Company

If you're a landlord who enjoys travelling and desires peace of mind knowing that your short let in London is well taken care of in your absence, partnering with a short-term rental management company can be an excellent option. Companies like Houst specialise in managing various aspects of your property, providing comprehensive services tailored to your needs.

By working with a professional management company, you can entrust the management of your property to experienced professionals. They will handle crucial tasks such as guest greeting, ensuring a smooth check-in process, and organising professional cleaning services to maintain the property's cleanliness and appeal. This relieves you from the burden of responding to guest inquiries, even during inconvenient hours.

Looking for expert insights on Airbnb management in London? Explore our comprehensive guide to discover valuable tips, strategies, and solutions for successful hosting in the vibrant city.

Benefits of Short-term Rentals in London

Short-term rentals offer several benefits for landlords in London. Here are some key advantages:


Short-term rentals provide landlords with flexibility in managing their property. Whether you're travelling for business or personal reasons, you can choose specific dates to make your property available for rent and block dates when you or your family members wish to use the property. This flexibility allows you to maximise the property's potential while accommodating your needs.

Additional Income 

They can yield higher rental income than long-term tenancies. On average, short-term rentals can bring in approximately 30% more returns. This increased income potential is appealing to landlords seeking to generate additional revenue or maximise the earning potential of their investment property.

Capitalise on Demand

London is a popular destination for travellers, attracting tourists, business professionals, and individuals seeking temporary accommodation. By offering accommodation London, you can tap into the high demand for flexible and comfortable accommodations in the city. This can lead to consistent bookings and occupancy, further enhancing your rental income potential.

Property Utilisation

If you have a frequently vacant or underutilised property, converting it into a short-term rental allows you to optimise its usage and generate income during vacancy periods. Instead of sitting idle, you can actively rent a property and capitalise on its earning potential.

Higher Rental Yields

Short-term rentals yield higher ROI than long-term rentals. The ability to charge premium rates for shorter London city accommodations, particularly in popular areas or during peak seasons, contributes to increased rental yields. This can be especially advantageous for landlords looking to maximise their investment returns.

Ready to elevate your Airbnb hosting experience in London? Explore our Airbnb Management London services and discover how we can assist you in maximising your property’s potential. Whether you’re an experienced host or just starting out, our expert team is here to help you achieve seamless property management and higher rental returns. Find out more about our services and embark on your journey to success today.


Ready to turn your home into a lucrative short-term rental? Houst offers premium end-to-end management and hospitality services to help you create an enticing listing, manage bookings, and maximise your earnings. Contact us today to unlock your property's full potential as successful rentals London.

The Insider @ Houst

The Insider @ Houst

The Insider team at Houst is dedicated to providing up-to-date and relevant information on short-term rentals. If you have hosting inquiries, please write to us at expert@houst.com. For guest inquiries, reach out at guest@houst.com. We are here to help you navigate the world of short lets and look forward to assisting you with your needs.

The Insider @ Houst

The Insider @ Houst

The Insider team at Houst is dedicated to providing up-to-date and relevant information on short-term rentals. If you have hosting inquiries, please write to us at expert@houst.com. For guest inquiries, reach out at guest@houst.com. We are here to help you navigate the world of short lets and look forward to assisting you with your needs.

Pricing From

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Complete property management services

We streamline the process of short-term lets and assist in maximising your rental revenue in London.

Listing Management

  • Multi-platform listings
  • Professional photography
  • Listing creation
  • Price optimisation

Guest Management

  • Guest vetting
  • Guest check-ins
  • Linen and toiletries
  • Guest communications

Property Management

  • Cleaning and housekeeping
  • Property maintenance
  • Property insurance
  • Property management software
I hope you enjoy reading this blog post!
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