The Changing PRS Landscape: Is it Time to Rethink Your BTL Strategy?



The Insider @ Houst
Last updated on
May 23, 2023

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

The Changing PRS Landscape: Is it Time to Rethink Your BTL Strategy?

Airbnb Management Services by Houst | Short-Term Rental Experts

About Houst

Houst is a leading property management company specialising in short-term and medium-term bookings in eight countries. With over 7 years of experience and managing over 300,000 bookings, we help homeowners make the most of their properties.

Learn More

The private rental sector (PRS) is undergoing significant changes, driven by evolving legislation and fluctuating mortgage rates.

As property investors reassess their strategies, it's crucial to consider alternative approaches to maximise returns and overcome the challenges associated with traditional Buy-to-Let (BTL) investments.

If you're reading this article, chances are you're seeking a solution to improve your portfolio's performance and achieve a higher return on investment.

Enter the realm of medium-term lets, a relatively untapped opportunity often overshadowed by the spotlight on long and short-term rentals.

Table of Contents

Exploring the Medium-Term Letting Strategy

Understanding Medium-Term Lets

Medium-term lets refer to alternative tenancy agreements ranging from 28+ days to six months. These arrangements cater to individuals seeking accommodation for specific timeframes, such as business travel, internships, longer stays, and temporary relocations. With the flexibility to tailor rental durations, medium-term lets have become increasingly popular, attracting a diverse range of tenants.

Prominent booking platforms like Vrbo,, Homelike, and others showcase medium-term rental opportunities, expanding their reach and driving their growth.

Rise in Medium-Term Lets

In recent years, the demand for medium-term lets has witnessed exponential growth. Platforms like Airbnb report significant increases in bookings for stays of 28 days or more, outpacing the growth of shorter stays.

The appeal of medium-term lets lies in their versatility, offering a convenient solution for those seeking temporary accommodations.

This rising trend has not gone unnoticed by Houst, who have observed record growth in landlords transitioning from traditional letting options to embrace the medium-term rental strategy.

With digital nomad workers and individuals opting for longer stays in alternative locations, the future of medium-term lets is poised for further expansion.

Dive Deeper: Discover the latest insights and trends in the 2023 summer market update for short-term rentals. From emerging destinations to traveler preferences, this blog post provides valuable information to help you stay ahead in the ever-evolving vacation rental industry.

Benefits for Landlords

Higher Rental Yields

Medium-term lets often command higher rental rates compared to long-term tenancies. Landlords can leverage the flexibility and convenience offered by medium-term rentals to charge a premium for shorter stays, particularly in high-demand areas or during peak seasons.

Consistent Occupancy

Unlike the turnover associated with short-term lets, medium-term lets provide landlords with a higher level of stability. Longer rental agreements translate to more consistent occupancy, reducing the time and effort spent searching for new tenants. This stability minimises the risk of income gaps, ensuring a steady cash flow.

Reduced Administrative Burden

Compared to the frequent check-ins and check-outs of short-term rentals, medium-term lets streamline the administrative process. Landlords can devote less time to managing reservations, coordinating arrivals, and handling cleaning, allowing them to focus on other aspects of property management.

Targeted Market

Medium-term lets attract a specific demographic of tenants seeking temporary accommodations for various purposes. Landlords can tailor their offerings to cater to this niche market, attracting reliable and responsible tenants who are more likely to respect and maintain the property.

Flexibility for Property Use

Opting for medium-term lets grants landlords greater flexibility in utilising their properties. They can rent out their properties for shorter periods, allowing them to retain access when needed. Whether for personal use or short-term rentals during specific periods, this flexibility adds value to the property investment.

No Late Tenant Payments

Depending on the host's preferences, landlords can receive upfront income when the booking is made, eliminating the need to chase tenants for monthly rent payments. Houst's booking platform partners offer monthly payouts for long-term reservations, simplifying financial management.

No Tenant Deposit Disputes

Houst ensures landlords are fully protected through their booking platform partners' damage insurance. In the event of any damage, guests are liable for repairs, and Houst's professional account managers handle the claims process, providing peace of mind to property owners.

Exploring the Opportunities with Houst

Houst has established itself as a leading player in the property management industry, offering comprehensive solutions to landlords seeking hassle-free management for their medium-term lets.

By leveraging a hybrid lettings model that maximises revenue throughout the year, Houst empowers Airbnb and short-term rental owners in London. Their effective mid-term strategies boast high occupancy rates, leading many multi-property landlords to switch full-time to this lucrative market segment.

Houst's dedication to shedding light on the potential of medium-term lets stems from the belief that it deserves attention as a viable and profitable strategy, free from the overshadowing presence of short and long-term rentals.


With the PRS landscape undergoing transformation, it's essential for landlords to adapt and explore alternative strategies that offer higher returns and reduced hassle. Medium-term lets provide an attractive proposition, combining higher rental yields, consistent occupancy, and reduced administrative burden.

By partnering with Houst, landlords can unlock the full potential of their BTL properties and tap into a growing market. Don't miss out on the opportunity to make the most of your investment. Contact Houst today for a free consultation and discover how much your BTL property can truly achieve.

The Insider @ Houst

The Insider @ Houst

The Insider team at Houst is dedicated to providing up-to-date and relevant information on short-term rentals. If you have hosting inquiries, please write to us at For guest inquiries, reach out at We are here to help you navigate the world of short lets and look forward to assisting you with your needs.

The Insider @ Houst

The Insider @ Houst

The Insider team at Houst is dedicated to providing up-to-date and relevant information on short-term rentals. If you have hosting inquiries, please write to us at For guest inquiries, reach out at We are here to help you navigate the world of short lets and look forward to assisting you with your needs.

Pricing From

of your
rental revenue
The commission depends on
the property profile and location

Complete property management services

We streamline the process of short-term lets and assist in maximising your rental revenue in London.

Listing Management

  • Multi-platform listings
  • Professional photography
  • Listing creation
  • Price optimisation

Guest Management

  • Guest vetting
  • Guest check-ins
  • Linen and toiletries
  • Guest communications

Property Management

  • Cleaning and housekeeping
  • Property maintenance
  • Property insurance
  • Property management software
I hope you enjoy reading this blog post!
If you want my team to just manage your Airbnb for you, just book a call.
Click here to Get More Bookings!
See How Houst Can Elevate Your Airbnb’s Visibility
  • Listing Optimisation – Maximise your listing’s potential. Experience tangible growth.
  • Professional Photography – Captivating visuals that instantly attract guests.
  • Guest Screening – Ensuring only the best and safest guests for your property.

We hope you enjoy our blog!

If you would like to find out more about how our team can help you get the most of your Airbnb, just book a call with us.

Thank you for providing your contact information!
Oops! Something went wrong while submitting the form.
J’espère que vous apprécierez la lecture de cet article de blog !
Si vous souhaitez que mon équipe gère simplement votre Airbnb pour vous, réservez simplement un appel.
Cliquez ici pour obtenir plus de réservations !
Découvrez comment Houst peut améliorer la visibilité de votre Airbnb
  • Optimisation des annonces – Maximisez le potentiel de votre annonce. Faites l’expérience d’une croissance tangible.
  • Photographie professionnelle – Des visuels captivants qui attirent instantanément les invités.
  • Filtrage des invités – Garantir uniquement les invités les meilleurs et les plus sûrs pour votre propriété.
Looking to scale your serviced accommodation?
Join Houst’s partnership program — book a call for details.
Starting your Airbnb business?
Houst can help you get started in the serviced accommodation sector:
  • Fastracked growth: Quick portfolio expansion and up to 20% booking commission for property managers.
  • Guest Support and Tech: 24/7 support and tech streamlined operations, enhancing occupancy and guest service delivery.
  • Pricing Optimisation: Increased earnings with algorithm-based pricing strategies.