Ultimate Airbnb Investment Guide in 2024



The Insider @ Houst
Last updated on
May 22, 2024

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Ultimate Airbnb Investment Guide in 2024

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Investing in an Airbnb property is a risk many hosts take to earn extra cash. Especially, in the United Kingdom, where, on average, hosts can make nearly £5,500 annually by renting out their space on Airbnb.

Sounds good, right? Who wouldn't want some nice passive income?

But the main concern is: how do beginners go about Airbnb investment?

In this article, we'll discuss everything about Airbnb investment and how you can invest in it. So, let’s get started!

Table of Contents

What is Airbnb Investment?

Airbnb investing is buying real estate to rent out on Airbnb for short-term stays.

In the past, Airbnb hosts usually just rented out rooms in their homes. But things have changed now. Investors can own and rent out entire properties, such as single-family homes, condos, or vacation spots, to short-term guests.

Airbnb rentals are popular with business travellers, vacationers, and anyone looking for a short-term stay because they're convenient and can save money compared to hotels. Investors like them because they bring in income.

How Does an Airbnb Investment Work?

With a traditional investment property, investors typically commit to long-term tenants who may stay for years.

But that’s not the case with Airbnb. Here, investors list their properties for rent on the platform. Potential renters search for properties based on location and price, then book for a set number of days. Renters pay their fees to Airbnb, which then pays the property owner.

As an Airbnb investor, you don't need to handle lease agreements, schedule stays, or collect payments directly. Everything is managed through Airbnb's platform by your property management company.

Being an Airbnb investor, you can:

  • Have more control over when and how you earn income from your property
  • Make your property available for most of the year while blocking off time for your own use
  • Rent out part of your property, such as a guest house or apartment, while still living in the main residence

Is Airbnb Profitable in the UK?

According to Airbtics data, Airbnb is profitable in the UK. On average, hosts can anticipate earning a monthly revenue of £2,446, with an average occupancy rate of 55%. However, earnings can depend on several factors:


Choosing where to invest in your Airbnb property is super important. It's best to pick a place near where you live or work, so it's easier to manage.

Also, think about if it's close to cool stuff like tourist spots, restaurants, and buses or trains. Finding the right neighborhood sets you up for making good decisions in the future.

Market Saturation 

A saturated market means there are already lots of Airbnb listings in the area you want. Usually, it's better to pick a market that's not too crowded. When there are too many listings, competition gets tough. You might end up having to drop your prices just to get people to book your place.

If you're new to Airbnb, it's smart to check how crowded the market is where you want to invest. This helps you figure out if you can make money in the long run.

Type of Property

Checking out what kinds of properties are popular in your area can help you attract different kinds of Airbnb guests. 

For example, if your property is in the city centre where there are more business people than families, big 4-5 bedroom places might not be the best bet. You might do better with smaller studios or 1-bedroom apartments.

Seasonal Demand 

Considering the seasons and events in your target area is key to getting more bookings! You can tweak your prices when demand for places to stay goes up.

Property investors often prefer areas with less seasonal ups and downs. But don't think low seasonality means the area isn't profitable! It could mean you'll have bookings all year, keeping your income steady.

Profit Potential 

Understanding your potential profitability before investing in a property will help you manage your expectations. While there are various expenses to consider as an Airbnb host, it's crucial to also assess the potential profitability.

Pros and Cons of Airbnb Investment 

Investing in Airbnb properties comes with both advantages and disadvantages. Let’s have a look at them:


  • You can potentially earn passive income, especially if you hire an Airbnb host or property manager to handle daily operations for you.
  • You can stay at the property whenever you want and block out dates for your own use.
  • With the right data and pricing strategy, you can make more money compared to traditional rental properties.
  • Guests pay before their stay, reducing the risk of late or missed payments compared to long-term tenants.
  • Properties are listed on Airbnb, eliminating the need to pay for advertising and tenant placement. 


  • Unlike conventional rental properties with long-term tenants, Airbnb properties may experience periods of vacancy, especially during slow seasons.
  • Managing an Airbnb requires significant time and effort, including setup, communication, guest check-ins and check-outs, addressing guest needs, arranging cleaning services, etc. 
  • Furnishing, decorating, and photographing an Airbnb property require an upfront investment.
  • Airbnb properties have higher monthly expenses than traditional rentals, including toiletries, utilities, internet, furniture maintenance, hosting services, landscaping, and more.

How Can You Invest in Airbnb?

Let’s have a look at how you can get started with Airbnb investment: 

Find the Best Locations

Finding a top spot to invest in Airbnb properties involves:

  • Researching short-term rentals (STRs) effectively
  • Grasping the STR rules in your chosen areas

Some places are more STR-friendly, making them better for investment. Even if everything else seems equal, you might opt for one market over another due to regulations. Some cities have more favourable STR rules.

Research each market to know not just their regulations, but also any unique zoning laws, taxes, or occupancy limits that could affect your profits.

Evaluate Airbnb Investments in Each Market

After selecting a location, explore its neighbourhoods, zip codes, and nearby areas. Even within a chosen city, analyse factors that can boost your investment: competition, zoning laws, average daily rates (ADR), and more.

Well, you need to keep in mind the seasonality and supply and demand of the area before investing. 

Explore Investment Options in Various Airbnb Markets

Comparing different markets helps you find a city and property that aligns with your investment goals. 

If you're undecided on a city or zip code, you can compare up to four locations simultaneously for Airbnb revenue, occupancy rates, and rate growth. Even after selecting a city, you can focus on top-performing zip codes and property types to maximise income and ensure a profitable investment.

Compare zip codes and neighbourhoods, different bedroom counts, and guest capacity. Analyse revenue trends, occupancy rates, and year-over-year ADR to find the most profitable options.

Estimate Your Airbnb Investment Income

Start by checking out listings on different platforms that match your criteria. Filter by budget and desired property features, and jot down addresses of interest.

Then, forecast potential income based on factors such as property type, location, and demand trends.

Here's how:

  • Compare income potential to similar listings in the area.
  • Factor in seasonal fluctuations in demand and pricing.
  • Estimate operating expenses to calculate net income.
  • Evaluate risks like regulations and market saturation.

Price Your Airbnb Smartly

To make your Airbnb profitable and attractive to guests, you need to set the right prices. Here's how:

  • Change your rates depending on factors like the day of the week, busy seasons, and how popular your area is.
  • Encourage guests to book for longer by giving them a discount.
  • See what other Airbnb hosts in your area are charging and adjust your prices accordingly.
  • Think about what extras you can offer, like free Wi-Fi or breakfast, and adjust your prices to match.
  • Pay attention to what guests say about your prices and make changes if needed.


Airbnb investment can be a smart move in real estate. Look into local regulations for Airbnb rentals and find out what kinds of properties are popular in your area.

If you consistently have renters, the income from your Airbnb can cover your mortgage and give you passive income.

But to get the most out of your investment, you need to hire a property manager who can manage your Airbnb for a better experience. Houst is an Airbnb property management company which can handle everything from guest check-ins to maintenance.  

The Insider @ Houst

The Insider @ Houst

The Insider team at Houst is dedicated to providing up-to-date and relevant information on short-term rentals. If you have hosting inquiries, please write to us at expert@houst.com. For guest inquiries, reach out at guest@houst.com. We are here to help you navigate the world of short lets and look forward to assisting you with your needs.

The Insider @ Houst

The Insider @ Houst

The Insider team at Houst is dedicated to providing up-to-date and relevant information on short-term rentals. If you have hosting inquiries, please write to us at expert@houst.com. For guest inquiries, reach out at guest@houst.com. We are here to help you navigate the world of short lets and look forward to assisting you with your needs.

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I hope you enjoy reading this blog post!
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