The Ultimate Guide to Short-Term Rentals: Everything You Need to Know



The Insider @ Houst
Last updated on
June 26, 2023

Lorem ipsum dolor sit amet, consectetur adipiscing elit. Suspendisse varius enim in eros elementum tristique. Duis cursus, mi quis viverra ornare, eros dolor interdum nulla, ut commodo diam libero vitae erat. Aenean faucibus nibh et justo cursus id rutrum lorem imperdiet. Nunc ut sem vitae risus tristique posuere.

The Ultimate Guide to Short-Term Rentals: Everything You Need to Know

I hope you enjoy reading this blog post.

If you want my team to just manage your Airbnb for you, click here.

Airbnb Management Services by Houst | Short-Term Rental Experts

About Houst

Houst is a leading property management company specialising in short-term and medium-term bookings in eight countries. With over 7 years of experience and managing over 300,000 bookings, we help homeowners make the most of their properties.

Learn More

The emergence of the 'sharing economy' has completely transformed how people perceive and engage in short-term rentals, all thanks to pioneering startups like Airbnb. Homeowners and second homeowners now find themselves in a favourable position to tap into the thriving short-term rental market. By offering their vacant properties for rent, homeowners can enjoy a fresh source of income while providing travellers with an affordable and cosy alternative to traditional hotels and hostels.

The increasing popularity of platforms like Airbnb has fuelled the demand for short-term accommodations. These services enable property owners to easily rent out their spaces on short notice, even for a few days. This flexibility, previously deemed cost-prohibitive by many landlords, has opened up new possibilities.

But is short-term renting the right choice for you? In this blog, we’ll discuss everything you need to know about short-term rentals. So, let’s get started! 

Table of Contents

Understanding Short-Term Rentals

Now, you might be thinking, “What is a short term rental?” Short-term rentals are properties or rooms rented out for brief stays, which provide an alternative to traditional hotel accommodations. Short-term rentals offer flexibility and cater to transient guests, while long-term rentals provide stability and appeal to tenants seeking extended stays.

Short-term rentals have many options, from spare rooms in residential homes to fully furnished vacation rental properties, including luxurious beachfront villas and secluded ski lodges. The options available to consumers are virtually limitless.

In recent years, the short-term rental industry has experienced remarkable growth, largely propelled by the popularity of prominent platforms like Airbnb and VRBO (Vacation Rental By Owner).

Airbnb and VRBO dominate this industry, operating online platforms that connect property owners with travellers searching for short-term rental accommodations. Since its establishment in 2008, Airbnb has gained worldwide recognition as a provider of short-term rentals. With an impressive presence in over 10,000 cities across the globe, Airbnb currently offers a staggering 6.6 million listings. VRBO, with approximately 2 million listings, is also a significant player in the market.

Benefits and Opportunities of Short-Term Rentals

Benefits and Opportunities of Short-Term Rentals

Are you planning to transform your home into a short-term rental? Well, let us share some compelling reasons to dip your toes in this venture!

Flexibility and Convenience for Property Owners

Short-term rentals offer property owners the dual benefits of flexibility and convenience. Short-term rentals grant property owners the flexibility to decide their property's availability for specific dates, weekends, or even seasonal periods. This flexibility allows owners to accommodate their schedules and personal needs. 

The convenience of short-term rentals lies in the ease of managing the property, as platforms like Airbnb provide user-friendly tools and streamlined processes for property owners to handle bookings, communication with guests, and overall property management.

Higher Rental Income Potential

Unlike long-term rentals, where the rent remains relatively stable over an extended period, which often maintains a regular rent over an extended duration, short-term rentals empower property owners to leverage the demand for temporary accommodations and seize profitable opportunities. Owners can earn significantly more than traditional long-term rental arrangements by charging a premium rate for shorter stays, such as a vacation week or weekend getaway.

Short-term rentals are an attractive option for maximising rental income. A single vacation week at a rate of $1500 could surpass the monthly income of $1500 from a year-long traditional rental.

Exploring Different Rental Platforms (e.g., Airbnb,

Exploring different best short term rental sites UK like Airbnb and opens up opportunities for property owners. These platforms provide access to a diverse pool of potential guests, enabling owners to expand their reach and attract a wider audience in the thriving short-term rental market. These platforms provide valuable exposure and access to a vast network of travellers searching for accommodations, allowing owners to maximise their property's visibility and booking potential.

Market Demand and Trends for Short-Term Rentals

The market demand for short term rentals is rising, driven by changing traveller preferences and the desire for unique and immersive experiences. Modern travellers seek accommodations that offer more than just a place to stay. Short-term rentals cater to these demands by providing personalised spaces, local neighbourhood experiences, and a home-away-from-home atmosphere.

Also, there is a growing trend of travellers opting for short-term rentals over traditional hotel stays. This shift is influenced by cost-effectiveness, flexibility in accommodation options, and the desire for more space, privacy, and amenities.

Getting Started with Short-Term Rentals

Getting Started with Short-Term Rentals

Embarking on a short-term rental venture can be an exciting and lucrative opportunity. Whether you're considering turning your spare room into a guest suite or renting out your entire property, short-term rentals offer flexibility, income potential, and a chance to engage with the booming travel industry. Let’s see how you can get started with short term rentals!

Legal and Regulatory Considerations

Before getting into short-term rentals, it's essential to understand and comply with your jurisdiction's legal and regulatory requirements. This includes researching local laws, permits, licenses, and tax obligations related to short-term rentals.

As we enter 2023, landlords in the UK find themselves amidst significant legislative and compliance reforms that promise to reshape the rental landscape. According to Ellie Hall, Managing Director of Martin & Co, leveraging a letting agent's management service becomes essential to ensure ongoing compliance in the face of upcoming changes.

The potential nationwide legislation update for short-term rentals in the UK aims to bring transparency and accountability. It includes proposals for a 90-day limit on Airbnb rentals, mandatory registration for short-let landlords, planning permission requirements, and balancing housing availability with tourism. Stay informed and prepared for future changes.

Legal restrictions on short-term rentals vary by state, aiming to control rental numbers and support lodging businesses. For example, Santa Barbara prohibits short-term rentals, while New York City has stringent regulations under the Multiple Dwelling Law. Violations in NYC can result in fines of up to $2,500 per day. Compliance is crucial to avoid legal consequences.

Evaluating Property Suitability for Short-Term Rentals

Assess your property's suitability for short-term rentals by considering location, local economy, market demand, and competition. Evaluate its appeal to potential guests and ensure it meets safety and comfort standards.

Target Tourist-Friendly Locations

Consider a location that offers easy access to public transportation, nearby attractions, and a vibrant selection of restaurants and shops. Check if the area attracts tourists throughout the year or during specific seasons.

Evaluate the Local Economy

Investigate the local economy for long-term sustainability. Look for cities with booming industries that are projected to grow consistently. Avoid areas reliant on fading economic sectors.

Assess the Cost of Living

Understand the cost of living, including average rent, property taxes, and utility expenses. Analyse the market's affordability and determine if you can manage ongoing expenses while maintaining competitive rental pricing.

Know Your Target Market

Consider the millennial demographic's preferences, favouring locally owned rentals and unique experiences. Stay informed about changing regulations that impact short-term rental owners and align your property selection accordingly.

Furnishing and Preparing Your Property

Take the time to furnish a holiday home for short-term rental guests. Create a welcoming and comfortable atmosphere by providing essential amenities, clean and well-maintained spaces.

Enhance the Entrance

Welcome guests with a personalised welcome mat and a coat rack or bench. Add a rug for warmth, hang art or a mirror for visual interest, and use lighting and plants to create a welcoming atmosphere.

Style the Living Room

Choose furniture that matches the room's style and consider the seating arrangement for easy conversation. Make the fireplace a focal point, incorporate artwork and soft furnishings for added texture, and use lighting to create a cosy ambience.

Create a Cozy Bedroom

Prioritise comfort with a spacious bed, soft bedding, and curtains for warmth and privacy. Add accessories like rugs, pillows, and lamps for a homey feel, decorate with nature-inspired elements, and display art that brings joy.

Set Up the Kitchen

Ensure essential appliances, cupboards, and counter space are available. Opt for durable worktops and stylish accents, choose quality appliances, and invest in proper lighting and essential cookware.

Decorating the Dining Space

Choose a theme or style and select furniture, textures, and accessories accordingly. Incorporate comfortable seating, experiment with different materials, and embellish with decorative items and appropriate lighting.

Making the Bathroom Inviting

Focus on good lighting with a mix of fixtures for comfort and visibility. Use soft colours for a calming atmosphere, and add pops of warmth with colourful decorations.

Consider incorporating plants to breathe life into the space.

Finding a reliable interior design company can be challenging. Read reviews from past clients, seek referrals from friends, or consider engaging Airbnb management companies like Houst, which can connect you with trustworthy design professionals.

Setting Competitive Rental Rates

Consider the millennial demographic's preferences, favouring locally owned holiday rentals and unique experiences. Stay informed about changing regulations that impact short-term rental owners and align your property selection accordingly.

Data Analysis

Use software tools and reliable data sources to analyse market trends and average prices for similar properties. Identify investment opportunities in areas with high demand and low supply. Understand comparable properties' pricing and occupancy rates to adjust your prices accordingly. Gain insights into guest behaviour, booking lead time, period of stay, and repeat bookings to tailor pricing strategies.

Online Platforms

Use platforms like Airbnb, VRBO, and to access data on average prices and occupancy rates for similar properties. Leverage built-in pricing tools and features like Smart Pricing to set prices based on demand and market conditions. Review historical pricing data on platforms to identify trends and make informed pricing decisions.

Research Competition

Study pricing trends, amenities, and locations of similar properties in your area. Identify gaps in the market and make your property more attractive by offering unique features. Regularly update your competitive analysis to stay ahead of changing competition.

Demand-Based Pricing

Adjust prices based on demand to maximise revenue. Increase costs during high-demand periods and offer discounts during low-demand periods to attract bookings. Utilise demand-pricing features on platforms like Airbnb and, while considering local regulations.

Listing Optimisation

Optimise your listing with high-quality photos, detailed descriptions, and accurate information. Highlight the best features of your property to justify higher prices and attract potential guests. Encourage positive reviews through accurate and up-to-date listings.

Promotions and Discounts

Offer discounts and promotions strategically to attract guests during low-demand periods. Build loyalty by providing discounts to repeat guests. Create urgency with limited-time promotions to encourage bookings. Monitor the impact of values on revenue and occupancy rates to make adjustments.

Maximising Success in Short-Term Rentals

When it comes to short term flat rental, standing out from the competition is crucial to attracting guests and maximising your rental's revenue. Crafting an attractive listing description, optimising your listing for search engines and platforms, capturing high-quality property photos, and effectively managing guest communication and reviews are essential to success. 

Crafting an Attractive Listing Description

To create an appealing listing description for your short-term rental, highlight your property's unique features and amenities. Clearly communicate the benefits and advantages of staying at your rental, using descriptive language to create an enticing and engaging listing. Provide accurate and detailed information about the property, including location, size, and amenities. Mention nearby attractions, activities, and amenities.

Crafting a great Airbnb listing involves creating an attractive title and description, choosing high-quality photos, providing accurate information, setting the right price, and creating a welcoming environment. Doing so can attract more bookings and earn positive reviews, making your listing stand out on the platform. Managing reviews and continuously improving the guest experience are also crucial for long-term success in vacation rentals.

Optimising Your Listing for Search Engines and Platforms

Optimise your listing for search engines and platforms by using relevant keywords in your listing title and description to improve visibility in search results. Fill out all the required fields and provide complete and accurate information. Utilise available listing features and options, such as amenities, check-in/check-out times, and house rules. 

To optimise your Airbnb listings effectively:

  • Use high-quality images to showcase your property.
  • Write an engaging description with relevant keywords.
  • Include important information about amenities and nearby attractions.
  • Set a competitive price based on market research.
  • Keep your calendar updated and manage bookings efficiently.
  • Clearly communicate policies and respond promptly to inquiries.
  • Request reviews from satisfied guests to build credibility.
  • Continuously improve and update your listing based on feedback and trends.

Capturing High-Quality Property Photos

Invest in professional photography to increase your bookings or learn how to take high-quality photos yourself. Showcase the most appealing aspects of your property, including the interior, exterior, and any unique features. Use natural lighting and proper staging techniques to enhance the visual appeal of your rental. Include a variety of photos to provide a comprehensive view of the property. Here’s how to take of renting properties short term: 

  • Furnished vs. Unfurnished: Capture the decor and ambience for furnished homes while showcasing space and brightness for unfurnished homes.
  • Natural Light: Shoot during the sunniest time of the day, avoiding overexposure to bright sunlight. If needed, use additional light sources to enhance brightness.
  • High Resolution: Shoot in high resolution to capture detailed and enticing images. You can always reduce the resolution later if necessary.
  • Essential Equipment: Use a camera, a tripod for consistent shots, an additional flash for lighting, and a wide-angle lens to capture more in one shot.
  • Prepare the Property: Ensure your property is clean, well-maintained, and visually appealing before taking photos. To enhance the overall look, consider freshening up furniture, fittings, and exteriors.

Managing Guest Communication and Reviews

Maintain excellent guest communication by responding promptly and professionally to inquiries and messages. Provide detailed and helpful information to assist guests during their stay. Encourage guests to leave reviews and feedback after their stay. Monitor and respond to guest reviews, addressing any concerns or issues promptly and courteously. Utilise guest reviews to improve your property and service based on constructive feedback.

For example, Airbnb reviews are crucial for the success of your listing. They provide valuable feedback to potential guests and play a vital role in Airbnb's ranking algorithm. According to Airbnb, the number of five-star reviews you receive can significantly impact your search ranking results. To establish a thriving Airbnb business and achieve Superhost status, Airbnb recommends maintaining a minimum average rating of 4.8 out of 5 stars.

Providing Exceptional Guest Experiences

Creating exceptional guest experiences is crucial for success in the short-term rental market. Guests with a positive and memorable stay are more likely to leave positive reviews, recommend your property to others, and become repeat customers. To achieve this, it's essential to understand guest expectations, create a welcoming environment, offer extra amenities and personal touches, and handle guest inquiries and check-ins professionally. Here are some essential tips:

Understanding Guest Expectations

Take the time to understand what guests look for in vocational rentals. Research popular amenities, preferred locations, and common guest requirements. This knowledge will help you tailor your listing and services to meet guest expectations. 

Flexibility is key to providing exceptional guest experiences in the short-term rental industry. Guests appreciate hosts who are accommodating and understanding of their needs and preferences. This includes being flexible with check-in and check-out times whenever possible, allowing for booking dates or durations changes and being responsive to special requests or unforeseen circumstances. By being flexible, you can demonstrate a willingness to go the extra mile to ensure your guests' comfort and satisfaction.

Creating a Welcoming and Comfortable Environment

Ensure your rental property is clean, well-maintained, and inviting to create a welcoming and comfortable experience. Pay attention to comfortable beds, quality linens, and sufficient toiletries. Consider the overall ambience and decor to create a welcoming atmosphere that guests will appreciate.

To be a great host, focus on three key aspects: a clean and comfortable space, a welcoming demeanour, and flexibility. Ensure your space is well-maintained and equipped with the necessary amenities. Greet guests warmly, provide local recommendations, and be available for questions. 

Offering Extra Amenities and Personal Touches

Amenities are critical in creating a comfortable and welcoming experience for your guests. Consider providing small items such as coffee, tea, snacks, and toiletries like shampoo and soap. Additional amenities like toothpaste and deodorant can be appreciated for longer stays or special occasions. If your location allows for it, providing amenities related to nearby attractions, such as beach towels, umbrellas, or chairs, can enhance the guest's experience. 

Go above and beyond by providing extra amenities and personal touches. This could include complimentary snacks, beverages, local guides, or thoughtful gestures like a welcome note. Consider the needs of your target guests and provide amenities that enhance their stay.

Handling Guest Inquiries, Bookings, and Check-Ins

Flexibility with check-in and check-out times is crucial to being a great host. By accommodating your guests' needs for early check-ins or late check-outs, you demonstrate your willingness to provide a convenient and enjoyable experience. Being inflexible may encourage guests to book with you in the future, as it can limit their flexibility and convenience. 

Be responsive and professional when communicating with guests. Promptly answer inquiries, provide detailed information about the property and surrounding area, and offer assistance throughout the booking process. Streamline the check-in process by providing clear instructions and being available to address any questions or concerns.

Ensuring Smooth Operations

Smooth operations are essential for running a successful vacation rental business. Every aspect requires careful attention and efficient management, from pricing strategies to managing reservations, housekeeping, and guest issues. Let’s see how to start a short term rental business. 

Implementing Effective Pricing Strategies

Effective pricing is essential for maximising income from your short-term rental. Typically, Airbnb lets generate at least 25% more revenue compared to long-term tenancies, even with a 70% occupancy rate. Research similar listings with positive reviews to gauge the right price range, starting lower initially to attract bookings. Gradually raise prices as you accumulate positive reviews.

Efficiently manage reservations, availability, and calendar syncing to minimise double bookings and ensure a smooth booking process. Maintain cleanliness through a comprehensive housekeeping schedule and promptly address maintenance issues. Prioritise guest satisfaction by promptly addressing concerns and conflicts.

Managing Reservations, Availability, and Calendar Syncing

Efficiently managing guest inquiries, bookings, and check-ins are essential for a smooth reservation process. Utilising calendar syncing tools ensures accurate availability across multiple platforms and minimises the risk of double bookings. Prompt communication with guests regarding availability and timely responses to inquiries contribute to a positive guest experience.

Streamlining Housekeeping and Property Maintenance

Establishing a comprehensive housekeeping schedule and checklist helps maintain cleanliness and tidiness. Regular property inspections and prompt maintenance address any issues promptly, ensuring a comfortable stay for guests. Collaborating with professional house cleaning providers and contractors streamlines property maintenance and repairs.

Dealing with Guest Issues and Conflict Resolution

Adopting a guest-centric approach enables hosts to address guest concerns and issues promptly and professionally. Clear communication channels for reporting problems and offering timely resolutions contribute to guest satisfaction. Implementing effective conflict resolution strategies ensures positive experiences and maintains a good reputation.

Maintaining Compliance and Legal Obligations

Maintaining Compliance and Legal Obligations

Maintaining compliance with legal obligations is crucial when operating a short-term rental. Here are key areas to focus on:

Tax Considerations for Short-Term Rental Income

Generating income from your short-term rental may have tax implications. Understanding your tax obligations and consulting with a tax professional to ensure accurate reporting and compliance with local tax laws is important. Here are some important considerations:

Mortgage Interest Relief

Unlike long-term rentals, there are no restrictions on mortgage interest relief for short-term lets. This can be a significant benefit for hosts looking to optimise their financial returns.

Pension Implications

Income generated from short-term rentals is treated as earnings for pension purposes. This can contribute to your pension fund and potentially enhance your financial security in the long run.

Capital Allowances

Short-term rental properties qualify for Capital Allowances, allowing hosts to claim tax relief on qualifying capital expenses. This can help reduce taxable income and increase overall profitability.

Capital Gains Tax 

It's important to note that certain Capital Gains Tax reliefs, such as gift relief or Business Asset Disposal Relief, may not be available for short-term rental properties, unlike for traditional long-term rentals.

Taxation and Allowances

Hosts must pay tax on profits made from holiday rentals after the tax-free allowance of $1,000. However, if the income qualifies for rent-a-room relief, a tax-free allowance of up to £7,500 per year can be claimed. 

Non-Resident and Foreign Rental Income

Non-residents receiving UK rental income should report it to HMRC, unless a prior agreement has been obtained. UK residents receiving foreign rental income can be taxed on the arising or remittance basis, depending on their circumstances. Reporting requirements and tax implications should be carefully considered and discussed with HMRC.

Local Regulations and Permits

Respecting and complying with local laws and regulations is paramount. This includes obtaining any necessary permits or licenses to operate a short-term rental property within your area. Let’s take an example of laws and regulations for short term rental London:

  • Rental Duration: You can short-term rent your entire home for up to 90 days in a calendar year without needing a permit.
  • Exceeding 90-Day Limit: If you wish to short-term rent your entire home for more than 90 days, you must obtain a planning permit and submit Airbnb's 90-day limit exemption form.
  • Partial Home Rental: There is no specific limit on the days you can rent out a portion of your home during a calendar year as long as you live in the property simultaneously.
  • Tenant Permissions: If you are a tenant, obtaining permission from your landlord before engaging in short-term renting activities is essential.
  • Council Tax Liability: When engaging in short-term renting, you are responsible for paying the council tax, even if you are exempt or have a discount.

Insurance Coverage for Short-Term Rentals

Protecting both your property and guests is essential. Securing appropriate insurance coverage, such as specialised short-term rental insurance, helps mitigate potential risks and provides peace of mind for all parties involved.

The cost of holiday let insurance can vary depending on several factors. While there is no definitive answer, a standard policy for holiday rentals typically ranges from £205 to £250 per year. Premiums can be higher for properties with a higher value as the risk to the insurance company increases. 

Location, property size, and coverage options can also impact the insurance cost. Additionally, external factors like market performance can affect the property's value. It's recommended to compare different insurance providers and policies to find the best coverage at a competitive price. 

Safety and Security Measures for Guests

Prioritise the safety and security of your guests by implementing necessary measures. Install smoke detectors, fire extinguishers, and carbon monoxide detectors in appropriate areas of your property. Provide clear emergency contact information and instructions for guests. Consider implementing secure access systems, such as keyless entry or smart locks, to ensure the safety and privacy of your guests during their stay.

Marketing and Promoting Your Short-Term Rental

To market and promote your short-term rental, employ effective strategies to attract guests and boost bookings. From leveraging the power of social media and online advertising to building a positive online reputation, there are various avenues to explore. Collaborating with local tourism organisations and building repeat business and referrals can also effectively expand your reach and establish a successful rental business.

Leveraging Social Media and Online Advertising

Utilise social media platforms like Facebook, Instagram, and Twitter to showcase your rental property. Create engaging content, share stunning photos, and highlight unique features to capture the attention of potential guests. Consider running targeted online advertising campaigns to reach a broader audience and drive traffic to your rental listing.

Building a Positive Online Reputation

Encourage satisfied guests to leave positive reviews and ratings on platforms like Airbnb, TripAdvisor, or Google. Respond promptly and professionally to guest reviews, addressing any concerns or issues raised. A strong online reputation can boost your credibility and attract more guests.

Collaborating with Local Tourism Organisations

Partnering with local tourism organisations can help increase your property's visibility. Explore opportunities for cross-promotion, such as featuring your rental on their websites or participating in joint marketing initiatives. This can attract travellers seeking local experiences and enhance your property's appeal.

Building Repeat Business and Referrals:

Provide exceptional guest experiences to encourage repeat bookings and referrals. Offer incentives or discounts for returning guests and encourage them to spread the word about their positive experiences. Personalised communication and thoughtful gestures can leave a lasting impression, fostering guest loyalty and generating valuable referrals.

Monitoring Performance and Making Data-Driven Decisions

To ensure the success of your short-term rental, it is important to monitor performance and make data-driven decisions. This involves tracking key performance indicators (KPIs), analysing guest feedback and reviews, optimising occupancy rates and revenue, and adapting strategies to market changes.

Tracking Key Performance Indicators (KPIs)

Tracking key performance indicators (KPIs) is essential for understanding the performance of your short-term rental. Some important KPIs to monitor include occupancy rate, average daily rate (ADR), revenue per available room (RevPAR), guest satisfaction scores, and booking conversion rate. By regularly tracking these metrics, you can identify trends, measure success, and make informed decisions to improve your rental business.

Examples of Property Management KPIs for Hosts

Revenue Metrics
  • Occupancy Rate: The percentage of time your rental property is booked during a specific period.
  • Average Daily Rate (ADR): The average price per night for your rental property.
  • Revenue per Available Room (RevPAR): The total revenue generated per available room in a specific period.
  • Revenue per Property: The total revenue generated by a specific rental property.
  • Number of Bookings: The total number of bookings received for your rental property.
  • Value of Transactions per Channel: The overall value of bookings received from different booking channels.

Guest Experience Metrics
  • Guest Satisfaction Scores: Ratings or feedback provided by guests about their experience staying at your property.
  • Repeat Guests: The percentage of guests who have booked your property more than once.
  • Reviews: The number and quality of reviews received from guests.
  • Social Media Engagement: The level of engagement and interaction with your property's social media presence.

Operation Metrics
  • Percentage of Bookings per Channel: The distribution of bookings received from different booking channels (e.g., Airbnb, VRBO,
  • Net Operating Income: The income generated from your rental property after deducting operating expenses.
  • Cancellation Rate: The percentage of bookings that are canceled by either the guest or the host.
  • Average Length of Stay (ASOL): The average duration of guest stays in your rental property.
  • Conversion Rates: The percentage of inquiries or leads that result in confirmed bookings.

Marketing Metrics
  • Customer Acquisition Costs: The expenses incurred to acquire new guests or bookings.
  • Website Traffic: The number of visitors to your property's website.
  • Number of Referrals: The number of guests referred to your property by previous guests or external sources.
  • Email Marketing Metrics: The performance of your email marketing campaigns, including open rates and click-through rates.
  • Messaging Response Rate: The timeliness and responsiveness in handling guest inquiries or messages.
  • Visibility within Airbnb Performance Dashboard: Your property's performance metrics and ranking within Airbnb's host dashboard.
  • Social Media Engagement: The interaction, reach, and engagement level with your property's social media channels.

Analysing Guest Feedback and Reviews

Guest feedback and reviews provide valuable insights into the guest experience and can help identify areas for improvement. Analysing guest feedback and reviews lets you understand what guests appreciate about your rental and address any concerns or issues. Pay attention to common themes or recurring feedback to make necessary adjustments and enhance the guest experience.

For example, Airbnb Reviews benefit guests and hosts. Leaving a review helps others decide, improves reputation, and fosters accountability. Reviews provide feedback and opportunities for improvement. 

Optimising Occupancy Rates and Revenue

Optimising occupancy rates and revenue is crucial for maximising the profitability of your short-term rental. Consider implementing strategies such as dynamic pricing, offering special promotions or discounts during low-demand periods, and leveraging online booking platforms to attract more guests. Regularly reviewing and adjusting your pricing strategy based on market demand and competitor analysis can help optimise occupancy rates and generate higher revenue.

Airbnb offers property owners a dynamic and profitable chance to monetise their space. To maximise Airbnb revenue, optimise pricing, enhance the guest experience, expand listings, utilise social media marketing, and partner with local businesses. This comprehensive approach will help you unlock the full earning potential of your property and establish a sustainable income stream.

Adapting Strategies to Market Changes

The short-term rental market is dynamic and subject to changes. Staying informed about market trends, competitor activity, and regulatory changes that may impact your rental business is important. By being proactive and adaptable, you can adjust your marketing strategies, pricing, and offerings to stay competitive and meet guests' evolving needs. Stay connected with industry news, attend networking events, and engage with local tourism organisations to stay ahead.

Future Trends and Innovations in Short-Term Rentals

The short-term rental industry has witnessed significant growth and innovation in recent years. As the industry continues to evolve, hosts and property owners must stay informed about the future trends and innovations shaping the market. Want to know how to manage your own short-term rental? Let’s explore key areas likely to impact short-term rentals in the coming years.

Emerging Technologies and Automation

One of the major trends in short-term rentals is the integration of emerging technologies and automation. Smart home devices are becoming increasingly popular, allowing hosts to enhance guest experiences and streamline property management. From keyless entry systems to voice-controlled assistants, these technologies offer convenience and efficiency. Automation is also crucial in check-in/out processes, guest communication, and property maintenance, enabling hosts to save time and provide seamless experiences for their guests.

Sustainability and Eco-Friendly Practices

With growing environmental concerns, sustainability and eco-friendly practices are gaining prominence in the short-term rental industry. Hosts are embracing energy-efficient appliances, renewable energy sources, and eco-friendly materials in their properties. Recycling and waste reduction programs are being implemented, and efforts are being made to create environmentally conscious spaces. Sustainable hosting contributes to a greener planet and resonates with guests who value sustainability.

Impact of the Sharing Economy on the Hospitality Industry

The sharing economy has disrupted the traditional hospitality industry, and its impact on short-term rentals continues to grow. Collaborative platforms and co-living concepts are reshaping how accommodations are offered and experienced. This shift has prompted regulatory changes and policy adaptations to address the challenges and opportunities the sharing economy presents. Short-term rental hosts and property owners must stay informed about evolving regulations to ensure compliance and navigate this changing landscape effectively.

Predictions and Insights for the Future

Looking ahead, several predictions and insights can be made regarding the future of short-term rentals. Niche markets and specialised accommodations are expected to gain traction, catering to travellers' specific interests and preferences. This includes eco-lodges, wellness retreats, and spaces designed for digital nomads. Personalised experiences and customisation options will become more prevalent, allowing guests to tailor their stay according to their preferences. Virtual reality (VR) and augmented reality (AR) technologies will also play a role.


Now you know, “What is a short term rental how to manage it?” You can list your property on the best short term rental sites UK for rental yields in the UK for 2023.  Short-term rentals offer a wealth of opportunities for property owners and travellers alike. Whether you're looking to monetise your space or find a unique and personalised accommodation, understanding short-term rentals is essential. It’s better to hire a short term rental management company to make the process easier. 

Streamline and Enhance Your Short-Term Rental Experience with Houst

Houst is your ultimate partner in short-term rentals, offering a comprehensive range of services to streamline and enhance your hosting experience. With Houst, you can benefit from multi-platform listings, ensuring maximum visibility and exposure for your property across various rental platforms. Their professional photography services capture the true essence of your space, enticing potential guests with stunning visuals. The expert team at Houst handles every listing creation aspect, from crafting compelling descriptions to optimising your pricing for maximum revenue. 

Houst also provides comprehensive property insurance coverage for added protection. And for ultimate convenience, Houst offers guaranteed rent, providing a steady income stream without worrying about fluctuating occupancy rates. With Houst, you can elevate your short-term rental experience and enjoy the benefits of a seamless and profitable hosting journey.

The Insider @ Houst

The Insider @ Houst

The Insider team at Houst is dedicated to providing up-to-date and relevant information on short-term rentals. If you have hosting inquiries, please write to us at For guest inquiries, reach out at We are here to help you navigate the world of short lets and look forward to assisting you with your needs.

The Insider @ Houst

The Insider @ Houst

The Insider team at Houst is dedicated to providing up-to-date and relevant information on short-term rentals. If you have hosting inquiries, please write to us at For guest inquiries, reach out at We are here to help you navigate the world of short lets and look forward to assisting you with your needs.

Pricing From

of your
rental revenue
The commission depends on
the property profile and location
free estimate

Complete property management services

We streamline the process of short-term lets and assist in maximising your rental revenue in London.

Listing Management

  • Multi-platform listings
  • Professional photography
  • Listing creation
  • Price optimisation

Guest Management

  • Guest vetting
  • Guest check-ins
  • Linen and toiletries
  • Guest communications

Property Management

  • Cleaning and housekeeping
  • Property maintenance
  • Property insurance
  • Property management software
I hope you enjoy reading this blog post!
If you want my team to just manage your Airbnb for you, just book a call.
Book a call
Click here to Get More Bookings!
See How Houst Can Elevate Your Airbnb’s Visibility
  • Listing Optimisation – Maximise your listing’s potential. Experience tangible growth.
  • Professional Photography – Captivating visuals that instantly attract guests.
  • Guest Screening – Ensuring only the best and safest guests for your property.

We hope you enjoy our blog!

If you would like to find out more about how our team can help you get the most of your Airbnb, just book a call with us.

Thank you for providing your contact information!
Oops! Something went wrong while submitting the form.
J’espère que vous apprécierez la lecture de cet article de blog !
Si vous souhaitez que mon équipe gère simplement votre Airbnb pour vous, réservez simplement un appel.
Cliquez ici pour obtenir plus de réservations !
Découvrez comment Houst peut améliorer la visibilité de votre Airbnb
  • Optimisation des annonces – Maximisez le potentiel de votre annonce. Faites l’expérience d’une croissance tangible.
  • Photographie professionnelle – Des visuels captivants qui attirent instantanément les invités.
  • Filtrage des invités – Garantir uniquement les invités les meilleurs et les plus sûrs pour votre propriété.
Looking to scale your serviced accommodation?
Join Houst’s partnership program — book a call for details.
Starting your Airbnb business?
Houst can help you get started in the serviced accommodation sector:
  • Fastracked growth: Quick portfolio expansion and up to 20% booking commission for property managers.
  • Guest Support and Tech: 24/7 support and tech streamlined operations, enhancing occupancy and guest service delivery.
  • Pricing Optimisation: Increased earnings with algorithm-based pricing strategies.