Importance of Airbnb Guest Reviews and Strategies to Promote Them



The Insider @ Houst
Last updated on
May 22, 2024

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Importance of Airbnb Guest Reviews and Strategies to Promote Them

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Online reviews are a must for success, regardless of the industry, product, or service because there are thousands of options available online which makes it difficult to choose one.

With the endless variety of products and services, we heavily rely on guest reviews and online opinions before purchasing. It's comforting to know that someone else has tried the product and shared their thoughts before we spend our money.

Guest reviews are particularly important for your Airbnb. Host competition is fierce, and everyone wants to improve their standings and attract more guests. Good reviews can significantly improve occupancy rates and enhance potential guests' online visibility.

In this blog, we’ll discuss why guest reviews are important and how you can improve them. So, let’s get started! 

Table of Contents

Airbnb Review Guidelines

Posting reviews is a breeze. It's just a quick exchange between guest and host within 14 days of the stay. Sure, there are some rules about cancellations and biased reviews, but let's skip those for now. What matters is giving an honest review of your guest. Keep it concise, though; there's a 1,000-character limit. Make it personal, mention your guest by name, and share why they were such a delight to host.

Why Guest Reviews Are Important?

"It takes two to tango." Even if you're new to the hospitality industry or just starting as an Airbnb host, it's important to understand that you're in the business of building and maintaining relationships. Guests will come and go, but your goal is to consistently strengthen your reputation for providing a great stay. 

How can you improve your reputation? Of course, after getting positive reviews from your guests, you can show them to others. 

Build Trust & Credibility 

When previous guests share their experiences, it gives others a clear idea of what to expect. Reviews help renters feel sure about a property and build trust between renters and hosts.

Reviews can help guests decide which property to book, and positive reviews can boost your ratings, attracting more potential guests to your rental. With 70% of guests leaving reviews, maintaining a high score can earn you the coveted "Superhost" status with an average of 4.8 stars. It's important to review your guests diligently, as the system relies on mutual reviews. Skipping a review means missing out on showing your hosting skills.

On the other side, the 14-day review window allows hosts to address any issues raised by guests. Handling problems effectively can actually improve your rating rather than ignoring them.

Improve Search Rankings 

Positive reviews can really boost your visibility online. The more good reviews you get, the higher your rental property will likely appear in search results on platforms like Airbnb and Vrbo. It's like a shortcut to the top of the list!

Getting many reviews also helps improve your rental website's SEO, which will make it easier for people searching on Google to find you.

Improve Business 

Positive reviews are like cheers for your business, but it's the bad ones that really make hosts sit up and take notice. 

These less-than-glowing reviews pinpoint areas needing improvement and motivate hosts to tackle issues and make necessary changes for better guest experiences. Both positive and constructive feedback are essential for driving ongoing improvement and ensuring the success of the business.

Improve User Experience 

Guest reviews play an important role in making the holiday rental business more transparent. When guest shares their experiences, it's like gaining insider information that can greatly aid future guests in finding the perfect location to suit their specific needs. It's like getting a personal recommendation from a friend for an amazing holiday getaway.

Start with the essentials.

First things first, you've got to nail the basics: make sure that your property is appealing and inviting, accurately represented in both pictures and descriptions. As a host, it's crucial to present yourself positively and engage with guests in a friendly manner. Be attentive to their needs and ready to adapt when required. Building genuine connections with guests can lead to repeat visits, creating a lasting bond.

Strategies for Generating Guest Reviews for Your Airbnb

Boosting guest reviews for your vacation rental can be tricky, but there are strategies you can employ to increase your odds.

Deliver Exceptional Service

Offer prompt responses, clear instructions, and a clean, cosy environment. A positive experience encourages guests to leave reviews.

Add a Personalised Touch

Consider leaving a small welcome gift, like a local delicacy or a handwritten note thanking guests for choosing your place. These thoughtful gestures can make their stay memorable and may inspire them to leave reviews.

Maintain Communication with Your Guests

Send a friendly message to check in and ensure guests' comfort during their stay. This encourages them to share any concerns, giving you the opportunity to address issues before their departure and increase the likelihood of receiving positive vacation rental reviews.

Send a Than-You Note

Express appreciation for choosing your place and inquire about their experience to reinforce their positive memories and encourage them to leave a review.

Gently Check In

A friendly follow-up after a few days is perfectly fine. It shows you value their opinions and appreciate their feedback. Just be polite and avoid coming across as pushy or demanding.

Write a Host Review

Create a heartfelt review to show your appreciation for your guests' visit. Let them know how much their stay meant to you and how it can encourage them to leave a glowing review in return.

Share specific moments from their stay that made it special. Highlight any delightful interactions or unforgettable experiences. 

Stay Engaged with Reviews

Show appreciation for positive feedback and promptly address any concerns mentioned in negative reviews. Show your commitment to guest satisfaction and highlight the importance you place on their feedback.

Show Your Reviews

Feature your top reviews prominently to showcase to potential guests how much others love your vacation rental. Highlight them in your emails, on your website's homepage, or in your property descriptions.


As a host, it's important to understand Airbnb's system to encourage guest reviews. Be friendly, professional, and open-minded throughout their stay and review process. While you can't control what guests write, you can prompt positive reviews by providing an accurately described property and offering great hospitality.

Encourage reviews by sending a friendly follow-up message after their stay, expressing gratitude and asking for feedback. Offer incentives like future stay discounts to motivate guests. Highlight the importance of reviews in helping others make decisions.

Hire a property management company for smoother operations, centralised management, and faster responses. Houst can help you manage your Airbnb with ease! 

The Insider @ Houst

The Insider @ Houst

The Insider team at Houst is dedicated to providing up-to-date and relevant information on short-term rentals. If you have hosting inquiries, please write to us at For guest inquiries, reach out at We are here to help you navigate the world of short lets and look forward to assisting you with your needs.

The Insider @ Houst

The Insider @ Houst

The Insider team at Houst is dedicated to providing up-to-date and relevant information on short-term rentals. If you have hosting inquiries, please write to us at For guest inquiries, reach out at We are here to help you navigate the world of short lets and look forward to assisting you with your needs.

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