Elevate Your Melbourne Airbnb: Complete Management Guide



The Insider @ Houst
Last updated on
April 4, 2024

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Elevate Your Melbourne Airbnb: Complete Management Guide

I hope you enjoy reading this blog post.

If you want my team to just manage your Airbnb for you, click here.

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Houst is a leading property management company specialising in short-term and medium-term bookings in eight countries. With over 7 years of experience and managing over 300,000 bookings, we help homeowners make the most of their properties.

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Airbnb management in Melbourne is an increasingly significant domain for landlords, property owners, and realtors. With a total of 14,919 properties listed on Airbnb, the city presents a vibrant and dynamic short-term rental market. This bustling marketplace is managed by 7,276 hosts, of which 1,813 have achieved the status of Super Hosts, underscoring the high standards and competitive nature of the sector.

This article serves as an in-depth guide to Airbnb property management in Melbourne, designed to equip professionals with the essential knowledge and strategies to thrive. Whether it's maximizing occupancy and revenue, maintaining high guest satisfaction and property standards, or understanding market nuances, this guide covers it all.

Landlords and property owners will discover effective strategies to boost their success, while realtors will gain valuable insights into advising their clients with precision and expertise. The exploration of top Airbnb management companies in Melbourne will further assist in making informed decisions for partnerships and collaborations.

Structured to offer a clear, sequential understanding, this article transitions from fundamental concepts to advanced management strategies, ensuring readers gain a comprehensive understanding of the Melbourne Airbnb management landscape.

By the conclusion of this guide, you will possess a detailed roadmap for navigating and optimizing your Airbnb business in Melbourne, setting the foundation for success in this thriving market.

Table of Contents

Understanding Airbnb Management in Melbourne

Airbnb property management in Melbourne offers a comprehensive approach to managing short-term rental properties, encompassing essential aspects like marketing, guest communication, maintenance, and financial management.

Professional management entities such as Houst play a crucial role in this sector, enabling property owners to maximize their returns while alleviating the operational burdens typically associated with property rentals.

The growth of Melbourne's Airbnb market is a testament to the city's cultural appeal and robust tourism sector. With 11,793 entire place properties listed, the market's diversity caters to a broad spectrum of preferences and needs. This includes a variety of property types, from 765 studios to 5,595 properties with five or more bedrooms, reflecting the city's wide-ranging appeal to tourists and visitors.

Melbourne's regulatory environment is well-adjusted to the nuances of the sharing economy, providing a stable and supportive framework for Airbnb operations. This ensures a balanced ecosystem beneficial for both hosts and guests.

The city's consistent flow of tourists, driven by events like the Australian Open and the Grand Prix, alongside its eclectic neighborhoods, offers property owners a unique opportunity. They can cater to a diverse audience, leveraging the varied experiences that Melbourne's suburbs offer, from the trendy cafes of Fitzroy to the upscale ambiance of South Yarra.

With services like Houst offering end-to-end management solutions, property owners are well-positioned to tap into this lucrative market. These services are pivotal in leveraging the full potential of Melbourne's Airbnb sector, highlighting the city's status as a prime location for short-term rental investments.

By understanding the composition and scale of Melbourne's Airbnb market, property owners and investors can make informed decisions, optimizing their properties to meet the demand and preferences of a diverse range of guests, thereby maximizing their investment returns.

Key Components of Airbnb Property Management in Melbourne

Listing Creation and Optimization

Crafting an engaging Airbnb listing is crucial in standing out in Melbourne's competitive market. Your listing should not only highlight the unique aspects of your property but also detail the local attractions and amenities that appeal to guests. Incorporating professional photographs and optimized descriptions enhances your property's visibility, making it more attractive to potential guests. A key statistic to consider is the average number of beds, which stands at 2 in Melbourne, indicating a trend towards accommodations that cater to small groups or families.

Pricing Strategies and Market Analysis

Dynamic pricing strategies are essential to align with Melbourne's fluctuating market demand, influenced by seasonal trends and local events. Understanding the average occupancy trends, with properties typically accommodating 4.6 guests, can guide your pricing decisions, ensuring you remain competitive while maximizing revenue. Regular analysis of competitor pricing and offerings is also crucial to maintain a competitive edge.

Guest Communication and Experience Enhancement

Effective communication forms the backbone of guest satisfaction. By providing timely responses and personal touches, you can enhance the overall guest experience, encouraging positive reviews and repeat bookings. Remember, the average guest number is 4.6, which suggests tailoring your communication and amenities to accommodate groups or families can significantly boost guest satisfaction.

Maintenance and Property Upkeep

Consistent property inspections and maintenance are key to ensuring guest safety and comfort. Addressing issues promptly and maintaining high housekeeping standards are non-negotiable aspects of property management. This commitment to upkeep not only ensures guest satisfaction but also preserves the value of your investment.

Legal Compliance and Insurance Considerations

Adhering to Melbourne's regulatory framework and maintaining appropriate insurance coverage are fundamental to running a successful Airbnb property. Ensuring compliance with local regulations, understanding tax obligations, and securing comprehensive insurance protect both you and your guests, mitigating potential risks associated with short-term rentals.

In Melbourne, the engagement of a professional management company like Houst can significantly streamline these processes. Their expertise in handling the various aspects of Airbnb management, from listing optimization to maintenance and compliance, allows property owners to focus on maximizing their returns while ensuring a high-quality guest experience.

Choosing the Best Melbourne Airbnb Management Company

What to Look for in an Airbnb Management Service

Select a company with a robust track record in the Melbourne market. Their experience and local expertise are crucial for tailored service delivery.

Comprehensive service offerings are essential. The company should manage all aspects from listing optimisation to maintenance, ensuring a holistic approach to property management.

Transparent Fees and Guest Satisfaction Focus

Clarity in pricing structure is vital. Ensure you understand all potential charges before committing.

Prioritise companies that focus on guest satisfaction. Positive guest experiences are instrumental in the success of your Airbnb venture.

Comparison of Top Melbourne Airbnb Management Companies

Evaluate companies based on their services, expertise, and customer feedback. A company's reputation in the Melbourne market is indicative of their service quality.

Consider Houst, known for its comprehensive service range and local market expertise. Their focus on customer satisfaction makes them a preferred choice.

Reviews and Testimonials from Property Owners

Reviews and testimonials offer insights into a company's performance. Positive feedback is a strong indicator of reliability and service quality.

Houst's client testimonials reflect their commitment to excellence in property management. Their clients value their expertise and comprehensive approach to Airbnb management in Melbourne.

In conclusion, choosing the right Airbnb management company in Melbourne requires careful consideration of their experience, services, pricing, and reputation. Companies like Houst stand out due to their comprehensive services and focus on client and guest satisfaction, making them an excellent choice for property owners aiming for success in the competitive Airbnb market.

Benefits of Professional Airbnb Management in Melbourne

Maximizing Occupancy Rates and Profitability

Employing professional Airbnb managers in Melbourne can significantly boost your property's visibility and appeal through optimized listings and dynamic pricing strategies. For instance, the median Average Daily Rate (ADR) for Airbnb properties in Melbourne stands at $327.95, highlighting the potential for substantial revenue. By achieving a median occupancy rate of 86%, expert management can ensure your property reaches its maximum revenue potential, which, on average, could amount to around $102,943.50 annually.

Reducing Stress and Operational Burdens for Property Owners

With professional management, property owners can shed the day-to-day operational stresses. Management companies handle all aspects, from guest communications to maintenance, allowing you to concentrate on other priorities. This comprehensive support enables owners to enjoy the benefits of Airbnb hosting without the associated operational hassles.

Enhancing Guest Satisfaction and Reviews

A professionally managed Airbnb property in Melbourne is likely to offer superior guest experiences, which is pivotal for garnering positive reviews and repeat business. The strategic focus on guest satisfaction not only elevates the guest experience but also enhances the property's reputation, making it more attractive to potential guests and thereby increasing booking rates.

In Melbourne, services like those provided by Houst are instrumental in achieving these benefits. Their comprehensive management approach ensures that your property is not just another listing but a standout offering in a competitive market, maximizing occupancy, profitability, and guest satisfaction. The median revenue figures and occupancy rates highlight the tangible benefits of professional Airbnb management, underscoring the value of such services in the Melbourne market.

Operational Aspects of Airbnb Management Companies in Melbourne

Onboarding Process with a Management Company

Engaging with a management company begins with a detailed assessment of your property and discussion of your objectives. This initial step is vital for aligning your goals with the company's services.

A thorough property inspection follows, where the company evaluates the property's potential and outlines recommended strategies. Finalising this partnership involves signing a management agreement, formalising the relationship and expectations.

Communication and Reporting Protocols

Effective communication is a cornerstone of professional Airbnb management. Expect regular updates on your property's performance, including bookings and financials.

A reliable company ensures transparency in its operations, offering clear and timely responses to any queries or concerns. This includes establishing protocols for emergency communications and routine updates.

Handling Emergencies and Unexpected Situations

Availability for emergency response is critical. Your management company should provide 24/7 support to address any urgent issues that arise.

Discussing and understanding the contingency plans for various unexpected scenarios is essential. This includes how the company handles last-minute guest cancellations or property damages.

Selecting a company like Houst ensures you have a partner adept at managing all operational aspects of Airbnb hosting. Their expertise in onboarding, communication, and emergency handling positions them as a reliable choice for property owners in Melbourne.

Financial Implications of Airbnb Management Services in Melbourne

Overview of Fee Structures and Pricing Models

Airbnb management services in Melbourne offer a variety of fee structures to suit different property owners' needs, including fixed-rate and commission-based models. For instance, Houst provides transparent pricing options that may consist of a percentage of monthly earnings or a fixed monthly rate, aiding property owners in their financial planning and budgeting.

Distribution of Property Ownership

The Melbourne Airbnb market is diverse, with 5,766 single host properties and 9,153 multi-host properties. This distribution indicates a significant portion of the market is managed by hosts with multiple listings, which could influence their approach to financial planning and management, as their strategies may differ from single property owners.

ROI Analysis for Airbnb Property Owners

Conducting an ROI analysis is crucial for property owners to gauge the profitability of their Airbnb investment. Tools like Mashvisor's Airbnb ROI Calculator can provide insights using local data, helping owners to strategize effectively, optimizing pricing and occupancy rates to enhance financial performance.

Tax Implications and Financial Management

Airbnb earnings in Melbourne are taxable, necessitating diligent financial record-keeping and timely tax submissions. Property owners must also prepare for the upcoming 7.5% levy on short-stay accommodation providers starting in 2025, which will further impact financial planning and obligations.

Understanding these financial implications is essential for Airbnb hosts in Melbourne to ensure their investment is not only profitable but also compliant with local tax laws and regulations. Engaging with a management service like Houst can provide valuable guidance in navigating these complexities, ensuring that property owners can maximise their investment returns while adhering to legal and financial requirements.

Legal and Regulatory Considerations in Melbourne

Local Regulations and Compliance for Airbnb Rentals

Understanding the regulatory framework in Melbourne is essential for Airbnb hosts. This includes compliance with national and state-specific regulations affecting property rentals.

Property owners must ensure their Airbnb complies with local laws regarding utilities and essential services. These regulations are designed to ensure fair access and safety for both hosts and guests.

Navigating the Legal Landscape of Short-Term Rentals

Adherence to Melbourne's specific short-term rental regulations is non-negotiable. This encompasses zoning laws, permit requirements, and taxation protocols.

For properties within a strata scheme, it's crucial to understand any applicable bylaws or restrictions on short-term rentals. These could significantly impact your rental operations.

Ensuring Property and Guest Safety Standards

Safety is paramount in short-term rentals. Hosts must be conversant with fire safety regulations, emergency procedures, and general property safety standards.

Providing guests with clear safety instructions, secure property access, and well-maintained facilities contributes to a safe and enjoyable stay. Ensuring compliance with these standards is not only a legal requirement but also a mark of professionalism in property management.

Companies like Houst can assist property owners in navigating Melbourne's complex legal and regulatory landscape, ensuring that their Airbnb operations are compliant and prioritise guest safety. This attention to legal and safety standards is crucial for maintaining a reputable and successful Airbnb business in Melbourne.

Future Trends in Airbnb Management in Melbourne

Emerging Technologies in Property Management

The adoption of smart home technologies in Melbourne is enhancing guest experiences and streamlining property management. Features such as remote control access and energy optimization not only offer convenience but also efficiency, setting a new standard in the industry.

Property management software and tools like predictive maintenance and virtual property tours are revolutionizing how properties are managed and marketed. These innovations facilitate more effective operation, from centralized management to advanced data analytics, shaping the future of Airbnb management in Melbourne.

Market Trends and Predictions for Airbnb in Melbourne

The Melbourne Airbnb market is experiencing a significant dynamic between high demand and low supply, influencing rental rates and property availability. Notably, the number of Super Hosts and total properties has been growing, signaling the market's expansion and the increasing standards of hosting in the city.

Rental prices are on the rise, reflecting Melbourne's desirability as a travel and living destination. Concurrently, development projects across the city are indicative of a continually evolving property landscape, impacting demand and shaping future market trends.

How Property Owners Can Stay Ahead in the Competitive Market

For property owners, leveraging advanced analytics and artificial intelligence offers a strategic advantage in making informed investment and management decisions. Monitoring market trends and competitor strategies is crucial for maintaining competitiveness in a dynamic market.

Property owners are encouraged to focus on growth areas and adopt the latest technological advancements to ensure long-term success. In this rapidly evolving landscape, staying informed and adaptable is key to thriving in Melbourne's Airbnb market.

Companies like Houst are leading the way in utilizing these emerging trends and technologies, providing property owners with sophisticated management solutions that cater to the evolving demands of Melbourne's Airbnb market. Engaging with such forward-thinking management services can empower property owners to maximize their investment potential and stay competitive in this flourishing industry.

FAQs on Airbnb Management in Melbourne

What Are the Key Benefits of Using an Airbnb Management Company in Melbourne?

An Airbnb management company maximizes rental income, reduces operational burdens, and enhances guest satisfaction. These companies employ market expertise to optimize listing performance and operational efficiency.

How Do Airbnb Management Companies in Melbourne Charge for Their Services?

Typically, these companies charge either a fixed fee or a percentage of the rental income. The pricing model varies, so it's crucial to understand the fee structure and any additional costs involved.

What Legal Requirements Must Airbnb Hosts in Melbourne Comply With?

Hosts must adhere to local regulations, including property safety standards, zoning laws, and tax obligations. Compliance ensures legality and enhances guest safety.

How Can Property Owners Stay Competitive in Melbourne's Airbnb Market?

Staying informed about market trends, leveraging technology for property management, and providing exceptional guest experiences are key strategies. Understanding and adapting to market dynamics is essential for success.

What Should Property Owners Look for When Choosing an Airbnb Management Company?

Key considerations include the company's experience, service range, local market knowledge, pricing transparency, and reputation. Selecting a company that aligns with your goals and expectations is vital.

Can Airbnb Management Companies in Melbourne Help with Tax and Legal Compliance?

Yes, many management companies assist with navigating tax obligations and legal compliance, ensuring that property owners adhere to all relevant regulations and requirements.

What Is the Impact of Emerging Technologies on Airbnb Property Management?

Emerging technologies like smart home systems and property management software streamline operations, enhance guest experiences, and provide data-driven insights for property optimization.


Professional Airbnb management in Melbourne offers significant advantages, enhancing rental profitability, operational efficiency, and guest satisfaction. It's an essential element for property owners aiming to excel in the competitive short-term rental market.

Making informed decisions is crucial in this dynamic landscape. Property owners must choose a management service that aligns with their goals, understands the local market intricacies, and offers comprehensive support.

For those looking to optimise their Airbnb investments, engaging with a top-tier Melbourne Airbnb management service like Houst is a strategic move. They provide the expertise, technology, and market insights necessary to maximise your property's potential.

Take the step towards maximising your property's performance and ensuring its success in Melbourne's thriving Airbnb market. Consider partnering with a leading management service to navigate the complexities of Airbnb hosting, ensuring peace of mind and enhanced profitability.

The Insider @ Houst

The Insider @ Houst

The Insider team at Houst is dedicated to providing up-to-date and relevant information on short-term rentals. If you have hosting inquiries, please write to us at expert@houst.com. For guest inquiries, reach out at guest@houst.com. We are here to help you navigate the world of short lets and look forward to assisting you with your needs.

The Insider @ Houst

The Insider @ Houst

The Insider team at Houst is dedicated to providing up-to-date and relevant information on short-term rentals. If you have hosting inquiries, please write to us at expert@houst.com. For guest inquiries, reach out at guest@houst.com. We are here to help you navigate the world of short lets and look forward to assisting you with your needs.

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Account Manager

"I have a philosophy in life called keep it simple. I don't live to work, I work to live. This is the first time I've leased this property on Airbnb. A house allows me to have vision of all the revenue and all the expenses associated with the apartment. They work as a well-oiled machine. They strive very hard to keep both myself and the tenants happy."

Sales Director

"Honestly, if I didn't have Houst, I don't think I'd have this house anymore. With Houst's help, I can focus on my busy life while they manage my Airbnb listing. Guests call this place the 'magic cottage', and Houst makes it possible to share its special charm without any stress."


"Houst has been a game-changer for us, enabling my husband and I to expand our property portfolio effortlessly. Their personalised service lets us be hands-off yet fully in control, making property management seamless while we pursue our careers as musicians."

Software Engineer

"Houst has been a game-changer for my Airbnb rentals, significantly boosting my income. Their user-friendly platform and comprehensive management services, covering everything from cleaning to guest interactions, make property management stress-free."


"Finding Houst has been like a godsend for my Airbnb venture. It's made the entire process really easy, from the onboarding to managing guests. Their seamless service has enabled me to host successfully without needing to invest my limited time. If it weren't for Houst, I wouldn't be hosting on Airbnb."

Account Manager

"I have a philosophy in life called keep it simple. I don't live to work, I work to live. This is the first time I've leased this property on Airbnb. A house allows me to have vision of all the revenue and all the expenses associated with the apartment. They work as a well-oiled machine. They strive very hard to keep both myself and the tenants happy."

Professional Landlord

"Honestly, if I didn't have Houst, I don't think I'd have this house anymore. With Houst's help, I can focus on my busy life while they manage my Airbnb listing. Guests call this place the 'magic cottage', and Houst makes it possible to share its special charm without any stress."

Account Manager

"I have a philosophy in life called keep it simple. I don't live to work, I work to live. This is the first time I've leased this property on Airbnb. A house allows me to have vision of all the revenue and all the expenses associated with the apartment. They work as a well-oiled machine. They strive very hard to keep both myself and the tenants happy."

Sales Director

"Honestly, if I didn't have Houst, I don't think I'd have this house anymore. With Houst's help, I can focus on my busy life while they manage my Airbnb listing. Guests call this place the 'magic cottage', and Houst makes it possible to share its special charm without any stress."

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